DGAP-News: Loyalty Partner issues EUR 160 million 5-year senior secured notes

DGAP-News: Loyalty Partner issues EUR 160 million 5-year senior secured notes

ID: 21034

(firmenpresse) - Loyalty Partner GmbH / Miscellaneous

18.05.2010 11:05

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Loyalty Partner issues EUR 160 million 5-year senior secured notes

Loyalty Partner GmbH, a leading international provider of loyalty
management solutions with revenues of EUR 209 million in fiscal year 2009,
issues a corporate bond to institutional investors. The senior-secured
notes represent Loyalty Partner's debut bond offering and will have a
volume of EUR 160 million and a maturity of five years. The bonds will be
listed on the Luxembourg Stock Exchange.

Loyalty Partner will present the offering to selected international
investors starting today. Loyalty Partner is expecting to receive issuer
ratings of B2 and B and bond ratings of B3 and B from Moody's and Standard&Poor's, respectively.

This offering provides investors with the opportunity to participate in the
success of Loyalty Partner, the operator of Germany's and Poland's leading
multi-partner loyalty schemes with an aggregate of 24.6 million active
cards and 26 PAYBACK partners as well as over 260 online partners in
Germany.

According to Alexander Rittweger, founder and CEO of Loyalty Partner, the
bond issuance represents 'an excellent opportunity to open the company for
the international capital markets, provide access to long-term debt capital
and further strengthen our capital structure.


About Loyalty Partner
Loyalty Partner GmbH, a leading international provider of loyalty
management solutions, operates multi-partner loyalty schemes and provides
performance marketing solutions to its partners through its PAYBACK




business division. It also offers a range of loyalty-related solutions
through its Analytics&Loyalty BPO business division. Headquartered in
Munich, with currently more than 500 employees and operations in the UK,
France, Spain and Poland, Loyalty Partner generated revenues of EUR 209
million in fiscal year 2009.
The company's shareholders comprise Palamon Capital Partners, Alexander
Rittweger (CEO and founder), Metro AG and Prof. Dr. h.c. Roland Berger.

About Payback
PAYBACK is the operator of the largest multi-partner loyalty schemes in
Germany and in Poland with an aggregate of 24.6 million active cards. In
Germany, with 19.6 million active cards, PAYBACK is the third-most carried
card in German wallets after the EC payment card and the health insurance
card. PAYBACK generates 350 million qualified direct marketing contacts per
year and www.payback.de ranks among Germany's most popular websites with
over 37 million visits in 2009.

Legal Disclaimer
This press release does not contain or constitute an offer of, or the
solicitation of an offer to buy or subscribe for, securities to any person
in Australia, Canada, Japan, the United States or in any jurisdiction to
whom or in which such offer or solicitation is unlawful. The securities
referred to herein may not be offered or sold in the United States absent
registration under the U.S. Securities Act of 1933, as amended (the
'Securities Act'), except pursuant to an exemption from, or in a
transaction not subject to, the registration requirements of the Securities
Act. Subject to certain exceptions, the securities referred to herein may
not be offered or sold in Australia, Canada or Japan or to, or for the
account or benefit of, any national, resident or citizen of Australia,
Canada or Japan. The offer and sale of the securities referred to herein
has not been and will not be registered under the Securities Act or under
the applicable securities laws of Australia, Canada or Japan. There will be
no public offer of the securities in the United States.
This press release is directed at and/or for distribution in the United
Kingdom only to (i) persons who have professional experience in matters
relating to investments falling within article 19(5) of the Financial
Services and Markets Act 2000 (Financial Promotion) Order 2005 (the
'Order') or (ii) high net worth entities falling within article 49(2)(a) to
(d) of the Order (all such persons are referred to herein as 'relevant
persons'). This press release is directed only at relevant persons. Any
person who is not a relevant person should not act or rely on this press
release or any of its contents. Any investment or investment activity to
which this press release relates is available only to relevant persons and
will be engaged in only with relevant persons.
In connection with the issuance of the notes, the stabilizing manager (or
any person acting on behalf of the stabilizing manager) may over-allot
notes or effect transactions with a view to supporting the market price of
the notes at a level higher than that which might otherwise prevail.
However, there is no assurance that the stabilizing manager (or any person
acting on behalf of the stabilizing manager) will undertake stabilization
action. Any stabilization action may begin on or after the date on which
adequate public disclosure of the terms of the offer of the notes is made
and, if begun, may be ended at any time, but it must end no later than the
earlier of 30 days after the issue date of the notes and 60 days after the
date of the allotment of the notes.

More information:
Loyalty Partner GmbH
Christine Beckenbauer
Theresienhöhe 12
80339 München
Telefon: 089 / 99741 405
christine.beckenbauer(at)loyaltypartner.com
www.loyaltypartner.com


18.05.2010 11:05 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------

Language: English
Company: Loyalty Partner GmbH
Theresienhöhe 12
80339 München
Deutschland
Phone: +49 (0)89 99 741 0
Fax: +49 (0)89 99 741 10
E-mail: info(at)loyaltypartner.com
Internet: www.loyaltypartner.com
WKN: -

End of News DGAP News-Service

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Bereitgestellt von Benutzer: EquityStory
Datum: 18.05.2010 - 11:05 Uhr
Sprache: Deutsch
News-ID 21034
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