Constellation Brands Makes Wine Shopping More Rewarding with Innovative Mobile App for the Holidays
(Thomson Reuters ONE) -
~Industry-leading wine producer partners with shopkick Inc. to be first in the
wine, beer and spirits industry to reward shoppers through their mobile app~
VICTOR, N.Y., Dec. 18, 2012 - Constellation Brands, Inc. (CBI), (NYSE: STZ and
STZ.B), the world's leading premium wine company whose brands include Robert
Mondavi Private Selection, Clos du Bois, Woodbridge by Robert Mondavi, Kim
Crawford and Ruffino as well as SVEDKA Vodka has launched a new mobile marketing
program featuring popular wine brands within the shopkick mobile app during the
industry's busiest season for wine and spirits sales.
The free shopkick mobile app, with more than 4 million iPhone and Android users,
is designed to reward shoppers for simply visiting traditional brick and mortar
retailers and engaging with products while there. Wine shoppers earn redeemable
points - or "kicks" - in several ways:
* By walking into a partner retail location
* By scanning the bar code on a bottle of one of our participating wines while
they are in the aisle
* By viewing our "lookbook" of food and wine pairings on the shopkick app
"Kicks" can be redeemed for in-store gift cards, song downloads, movie
tickets, hotel vouchers, Facebook Credits to play games online, donations to
charity and more.
The following brands from Constellation Brands portfolio of over 100 wines, beer
and spirits will be featured on the shopkick app through the holidays:
* Clos du Bois
* Blackstone
* Woodbridge by Robert Mondavi
* Ruffino
* Kim Crawford
* SVEDKA Vodka
* Robert Mondavi Private Selection
* Rex Goliath
* Mark West
* Simply Naked
The World Economic Forum named shopkick as one of the world's most innovative
technology startups of 2013 for its potential to transform the future of
business and society. Constellation Brands is the first wine, beer and spirits
company to be featured on the mobile application. "Constellation Brands
continually looks for innovative ways to engage with our consumers and we are
proud to lead the industry in exploring new technologies to accomplish this,"
said Karena Breslin, director of Digital Marketing.
Through shopkick, Constellation Brands will reach consumers currently utilizing
their smartphones while at the store or preparing for a shopping trip at home.
By engaging them in real-time with tangible rewards, Constellation Brands can
encourage in-store behaviors leading to increased purchases - in fact, 79% of
consumers use their smartphones to help make shopping decisions (Google Mobile
Ads Survey, 2011).
"Constellation Brands is a great addition to shopkick's partner network of
brands and retailers leveraging mobile to create the most powerful shopping
alliance in the U.S," said Alexis Rask, vice president and general manager,
Brand Partnerships at shopkick. "Constellation understands that mobile affects
the offline shopping experience and measurably impacts behavior, increases brand
awareness and drives consumer loyalty. Because our shopkick shopper loves to
treat herself, what better way than with delicious beverages?"
About Constellation Brands
Constellation Brands is the world's leading premium wine company that achieves
success through an unmatched knowledge of wine consumers, storied brands that
suit varied lives and tastes, and more than 4,400 talented employees worldwide.
With a broad portfolio of widely admired premium products across the wine, beer
and spirits categories, Constellation's brand portfolio includes Robert Mondavi,
Clos du Bois, Kim Crawford, Inniskillin, Franciscan Estate, Mark West, Ruffino,
Simi, Estancia, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka.
Constellation Brands (NYSE: STZ and STZ.B) is a S&P 500 Index and Fortune 1000®
company with more than 100 brands in our portfolio, sales in about 100 countries
and operations in approximately 40 facilities. The company believes that
industry leadership involves a commitment to our brands, to the trade, to the
land, to investors and to different people around the world who turn to our
products when celebrating big moments or enjoying quiet ones. We express this
commitment through our vision: to elevate life with every glass raised. To learn
more about Constellation, visit the company's website at www.cbrands.com.
About shopkick, Inc.
shopkick, Inc. is the largest real-world shopping app, and the first mobile
application that hands consumers high-value rewards, offers and exclusive deals
at its national retail partners simply for walking into more than 7,000 stores
and malls, and for interacting with partner brand products at over 250,000
locations nationwide. In 2012, Nielsen rated shopkick the most engaging shopping
app, ahead of any online or physical retailers' apps. Shopkick is the only 100%
performance-based marketing platform in the physical retail world, with
measurable foot traffic and transactions at stores. The app grew to 4 million
users in little over two years. The free shopkick app is available for the
iPhone and Android.
shopkick's growing Partner Alliance includes American Eagle Outfitters, Best
Buy, Crate and Barrel, ExxonMobil, Macy's, MasterCard, Old Navy, Simon Property
Group, The Sports Authority, Target, Toys "R" Us, west elm, The Wet Seal, Visa,
Procter & Gamble, Kraft Foods, Revlon, Unilever, Levi's Intel, HP and more. The
Palo Alto-based startup is funded by Kleiner Perkins' iFund, Greylock Partners
and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga. In
2012, the World Economic Forum (WEF) named shopkick a Tech Pioneer, an honor
previously given to Google, Twitter, and Wikipedia.
CONTACTS
Media Investor Relations
Elizabeth Shaw: 415-912-3716 Patty Yahn-Urlaub: 585-678-7483
Jennifer Hodges: 415-912-3852 Bob Czudak: 585-678-7170
Shopkick: Martha Shaughnessy: 415-593-1400
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Constellation Brands Inc via Thomson Reuters ONE
[HUG#1666138]
Unternehmensinformation / Kurzprofil:
Datum: 18.12.2012 - 22:30 Uhr
Sprache: Deutsch
News-ID 214162
Anzahl Zeichen: 7172
contact information:
Town:
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Kategorie:
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