Kesko adds momentum to e-commerce and services
(Thomson Reuters ONE) -
KESKO CORPORATION PRESS RELEASE 07.06.2010 AT 14.00 1(2)
Matti Leminen, member of Kesko's Corporate Management Board and President in
charge of the home and speciality goods division has been appointed to head
Kesko's e-marketing and services project. Kesko sees that electronic marketing
and electronic, interactive customer business models will become the key
competitive factor in the forthcoming years.
"Major near-future changes in Kesko and retail stores are related to interaction
between the customer and the store, to constant contacts and the multi-channel
approach. Online transactions are increasing and the Internet will have a larger
role to play in the planning of shopping," says President and CEO Matti
Halmesmäki.
"We want to considerably speed up the development of e-marketing and services
throughout the entire K-Group and Kesko Group, which applies both to K-retailers
and Kesko's divisions."
In addition to his new duties, Matti Leminen will continue as the President of
Anttila Oy and to head the home and speciality goods division.
Kesko has several ongoing projects related to electronic customer
communications. Electronic customer information obtained via the K-Plussa card
is, for example, utilised in planning store-specific selections and services and
in targeting the stores' marketing messages. Several store chains of the K-Group
have built their own loyalty schemes for their important customer groups, such
as Kodin Ykkönen's Ykkösasiakas programme. Electronic systems are also used for
predicting demand and managing the chain selection and pricing on the basis of
the customer structure.
Examples of interactive electronic services include Audi's successful Facebook
campaign, the food recipe service provided on Pirkka.fi pages, and the shoe
search engine on the web pages of Andiamo and K-kenkä, which helps the user find
shoes that best match his or her selection criteria.
Kesko has five online stores selling home and speciality goods
The role of online business is becoming significant particularly in the home and
speciality goods trade. The K-Group's largest online store NetAnttila
(www.netanttila.com
most popular online department store in Finland for several years now.
Other K-Group online stores are Budget Sport in the sports trade
(www.budgetsport.fi
home and interior decoration products (www.kodin1.com
CM-store focusing on music (www.cm-store.fi
Konebox.fi (www.konebox.fi
technology products and services.
Further information:
President and CEO Matti Halmesmäki, Kesko Corporation, tel. +358 1053 22201
President Terho Kalliokoski, Kesko Food Ltd, tel. +358 1053 22204
President Matti Leminen, Anttila Oy, tel. +358 1053 40100
President Jari Lind, Rautakesko Ltd, tel. +358 1053 20200
Kesko (www.kesko.fi
retail specialist whose stores offer quality to the daily lives of consumers.
Kesko has about 2,000 stores engaged in chain operations in the Nordic and
Baltic countries, Russia, and Belarus.
[HUG#1422089]
Unternehmensinformation / Kurzprofil:
Datum: 07.06.2010 - 13:00 Uhr
Sprache: Deutsch
News-ID 22042
Anzahl Zeichen: 0
contact information:
Town:
Kesko
Kategorie:
Business News
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"Kesko adds momentum to e-commerce and services"
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