Responsible Summer Job 2013 challenges employers to recruit young people

Responsible Summer Job 2013 challenges employers to recruit young people

ID: 222491

(Thomson Reuters ONE) -


Alma Media Corporation Press Release 24 January 2013, 7:00 (EET)

RESPONSIBLE SUMMER JOB 2013 CHALLENGES EMPLOYERS TO RECRUIT YOUNG PEOPLE

The nation-wide campaign promotes young people's entry into working life

The Responsible Summer Job 2013 campaign challenges employers to offer young
people more and better summer jobs and to take Finnish summer employment to a
whole new level. The campaign, run by the Finnish Children and Youth Foundation
(FCYF) reminds employers that a summer job is a valuable opportunity for a young
person to get prepared for working life. A summer job is an important first
encounter between an employer and a future employee. For the employer, summer
work is an excellent opportunity to make a positive first impression, identify
future top experts and teach the new generation of employees the skills they
need for working life. The campaign, now being organised for the third time,
gets underway on 25 January 2013 and ends in August 2013, when an award is given
to the most responsible summer employer.

Economic changes reflect strongly in young people's employment

By the year 2020, Finland will need 150,000 new employees. At the same time, a
large number of young people remains unemployed, and extensive layoffs predict
hard times for young jobseekers. In November 2012, the unemployment rate for
young people aged 15-24 was 15.5%. As the number of work opportunities
decreases, young people have fewer opportunities to practice basic skills
required for work, and they run a greater risk of being excluded from working
life for good.

"Lessons learned at home and in school are not enough to prepare young people
for working life. A summer job is an extraordinarily important step for a young
person on the journey to adulthood and working life. Having enough high-quality
summer jobs for young people benefits everyone, because competent young people




are the key to wellbeing in society now and in the future," says Antti
Järventaus, Development Manager at the Finnish Children and Youth Foundation.

Campaign offers ideas and support for employers

The Responsible Summer Job 2013 campaign supports employers in building up their
employer image and in encountering youth. All employers that are interested in
developing a responsible Finnish summer job culture are welcome to take part in
the campaign. The campaign will highlight the principles of a good summer job,
through which both the summer employee and employer stand to benefit more from
the experience. Employers can register to participate in the campaign at
www.nuori.fi/kesaduuni/ilmoittaudu (in Finnish)

The jobseeking service Monster.fi, which is part of the Alma Media Corporation,
offers employers participating in the campaign the possibility to publish their
own summer job advertisements at Monster.fi free of charge. The main partners in
the campaign are Alma Media, Sonera and Monster.fi. The project is supported by
a group of companies as well as student, trade and economic life organisations.
The protector of the campaign is Karsten Slotte, President and CEO of Fazer.

More information

Riikka Poukka, Corporate Responsibility Manager, Alma Media Corporation, tel.
+358 50 575 8217

Antti Järventaus, Development Manager, the Finnish Children and Youth
Foundation, tel. +358 50 364 6410

Terhi Huttunen, Employer Branding Manager, Sonera Oyj, tel. +358 400 904 883

Maria Soini, Marketing Manager, Monster.fi, tel. +358 10 665 2723

Campaign website: www.nuori.fi/kesaduuni (in Finnish)


Alma Media in brief

Alma Media is a continually renewing media company whose better-known brands
include Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs
around 3,000 professionals. Net sales amounted to EUR 316.2 million in 2011, and
operating profit was 13.3 per cent of net sales. Alma Media's shares (ALN1V) are
listed on the Helsinki Stock Exchange of the NASDAQ OMX. Read more at
www.almamedia.fi

Partners in cooperation

In addition to the Finnish Children and Youth Foundation and the corporate
partners, the campaign is being carried out by an extensive group of players who
are united by their interest in matters related to young people's working life.
The organisations involved are the Confederation of Finnish Industries (EK), the
Economic Information Office (TAT), The Finnish Association for Human Resource
Management - HENRY ry, ProCom - the Finnish Association of Communications
Professionals, The Association for Finnish Work and the Finnish Confederation of
Professionals STTK. Young people are represented by The National Union of
University Students in Finland (SYL), The Union of Students in Finnish
Universities of Applied Sciences - SAMOK and the SAKKI organisation for students
in vocational training. The campaign is also being supported by Fazer, ISS
Palvelut and YIT.




This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Alma Media Oyj via Thomson Reuters ONE
[HUG#1672557]




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Datum: 24.01.2013 - 06:00 Uhr
Sprache: Deutsch
News-ID 222491
Anzahl Zeichen: 5933

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