LBi AND MONEYGRAM INTERNATIONAL UNVEIL A FULLY INTEGRATED DIGITAL EXPERIENCE; PRESENT THIS BEST IN CLASS WORK AT FORRESTER CUSTOMER EXPERIENCE FORUM
(Thomson Reuters ONE) -
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|Premier Marketing and Technology Agency and Global Leader in Money Transfer |
|Redesign and Transform Digital Platform |
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|LBi the world's largest independent marketing and technology agency is excited|
|to announce the launch of a redesigned digital experience for MoneyGram|
|International (NYSE: MGI), a leading global money transfer company. Working|
|hand-in-hand, LBi and MoneyGram re-invented how the global company utilizes|
|the online space as a marketing vehicle. LBi worked with MoneyGram on several|
|digital initiatives; ranging from strategy and creative, media buying and|
|planning, to social media, analytics and performance measurement. |
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|MoneyGram VP Product Management, Rich Meszaros and LBi Co-President, Judith|
|Carr will be presenting the brand case study at the Forrester Customer|
|Experience Forum on June 29, 2010. The client/agency team will talk through|
|the entire engagement from initial research and findings to build and|
|execution and results thus far. |
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| The largest piece of the engagement was development of the robust money|
|transfer website. LBi has helped to improve and develop a world-class|
|user-experience for online money transfer. In addition, the site acts as a|
|vehicle to drive customers to the over 200,000 physical agent locations around|
|the world. |
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|"LBi's understanding of our business helped us create an online solution with|
|a look and feel that is integrated with our global brand as well as a|
|technical platform that can be adapted to any region of the world in any|
|language," said Rich Meszaros of MoneyGram. "We look forward to continuing to|
|partner with LBi to build our interactive presence both online and at retail|
|locations." |
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|In support of the website launch, LBi pushed out a robust online marketing|
|campaign to drive traffic and help build brand loyalty. The campaign was|
|created to generate awareness around the new site and help develop and extend|
|customer relationships with the brand. It includes branded banners across a|
|specifically targeted media buy and a social media program inclusive of a|
|"greeting card" application that extends to Facebook. |
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|"LBi's unique combination of creative and technological expertise coupled with|
|industry-leading media buying and planning and social media knowledge makes|
|them a great fit for our brand. We are pleased with the work and look forward|
|to building the partnership," said Meszaros. |
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|"The breadth of the work we have been engaged to accomplish by MoneyGram is a|
|testament to LBi's wide-ranging digital capabilities," said Judith Carr, LBi's|
|Co-President. "We look forward to growing our partnership in producing|
|ground-breaking work that helps evolve MoneyGram's global digital strategy and|
|existing online presence." |
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|Visit http://www.moneygram.com for the full experience. |
|www.lbi.com/us |
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| ### |
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|For further information please contact: |
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|Emily Olson, PR Manager- LBi |
|+1 212 981 2762,Emily.Olson(at)lbi.com |
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|About MoneyGram International |
|MoneyGram International offers more choices to people separated from family |
|and friends by distance or those with limited bank relationships to meet their|
|financial needs. A leading global payment services company, MoneyGram |
|International helps consumers to pay bills quickly and safely send money |
|around the world with funds arriving at available agent locations in as little|
|as 10 minutes. Its global network is comprised of over 200,000 agent locations|
|in more than 190 countries and territories. MoneyGram's convenient and |
|reliable network includes retailers, international post offices and financial |
|institutions. To learn more about money transfer or bill payment at an agent |
|location or online, please visitwww.moneygram.com or follow us on Facebook. |
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|About LBi |
|LBi is the world's largest independent digital marketing and technology|
|agency, blending insight, creativity and expertise to solve business problems.|
|The largest genuinely full service agency of its kind, LBi provides the full|
|range of digital capabilities, including digital strategy, branded content,|
|service design, media, CRM, technology, managed hosting and support services.|
|On February 25, 2010, LBi merged with Bigmouthmedia, the largest search engine|
|marketing specialist in Europe. Combining LBi's best in class services with|
|Bigmouthmedia's leading search engine marketing, LBi is now positioned to meet|
|the growing customer demand for one agency to provide all of these services|
|across geographies. The company now employs over 1,800 professionals located|
|primarily in the major European, American and Asian business centers such as|
|Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris|
|and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in|
|Amsterdam (symbol: LBI). |
|www.lbi.com/us www.lbi.com |
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Source: LBI International AB via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 01.07.2010 - 12:08 Uhr
Sprache: Deutsch
News-ID 23339
Anzahl Zeichen: 0
contact information:
Town:
Amsterdam
Kategorie:
Business News
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