ELLE UK Releases LFW Social Media Infographic
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 03/05/13 -- Editors Note: There are two images associated with this press release.
, the world's biggest selling , published by Hearst Magazines UK, has released an based on social media activity during AW13 that proves social media influence is still growing at an astonishing rate.
, the data shows:
ELLE UK, which boasts a social media 'universe' of 1,002,747, gave fashion fans front row and backstage access throughout the season via social commentary and heavy use of Instagram and Vine. They saw an increase of over 30% in interactions with its fans from LFW SS13 to AW13.
Lorraine Candy, ELLE UK Editor-in-Chief, says, 'Making the consumer feel she is on the front row via social media is a strategy which brands recognise will help their businesses grow. It is stealth advertising and gives the consumer full connection and engagement with the brand. It also demystifies fashion and makes it more real. Today, marketing is all about being in your consumer's life in a real-time way and this is particularly true of fashion and beauty.'
The April issue of ELLE UK is on sale March 6th 2013
Also available as digital edition through Apple Newsstand
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020 7534 2506
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Datum: 05.03.2013 - 13:37 Uhr
Sprache: Deutsch
News-ID 236005
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LONDON, UNITED KINGDOM
Kategorie:
Networking
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