7.8 million surplus mobiles
(Thomson Reuters ONE) -
(Fornebu 6 March 2013): Over half of us have at least two old mobile phones
gathering dust in a drawer, according to a recent survey. Local sports clubs now
wish to collect them.
We keep upgrading our mobile far more often than we send our old handsets for
recycling.
"These old handsets simply pile up in our rummage drawer. Sports clubs all round
Norway are now collecting handsets you no longer need. Over 90 percent of an old
handset can be recycled for new production," says Berit Svendsen, CEO of Telenor
Norway.
550 sports clubs all round the country are launching an extensive campaign to
collect old mobile phones. This voluntary campaign is a cooperative effort
between Telenor and the The Norwegian Olympic and Paralympic Committee and
Confederation of Sports (NIF). Clubs receive NOK 35 for each handset they
collect.
Millions of phones
And there are plenty of phones to seek out.
According to a Norstat questionnaire on behalf of Telenor, 51 percent of
Norwegians age 17 or older, have at least one surplus handset lying around. 19
percent even have four phones or more.
Which all adds up to around 7.8 million surplus mobile phones.
2.2 million mobile handsets were sold in Norway in 2012, ten percent fewer than
the previous year. Smartphones now account for 86 percent of sales.
"People prefer to keep their smartphones for a bit longer, but we still think it
is worth continuing this campaign for many years. Norwegians care about the
environment and there is a huge number of surplus phones out there," says Berit
Svendsen.
Boosting club funds
This is the third year the campaign is being run. In the first two years, sports
clubs collected over 350,000 old handsets, raising NOK 12.4 million for the
clubs in the process.
"In boosting club funds around Norway, this money is going to a good cause. The
campaign also has a clear green profile. This provides an added boost to the
volunteers who go round collecting the phones," says Børre Rognlien President of
The Norwegian Olympic and Paralympic Committee and Confederation of Sport.
The campaign is part of the Telenor programme "Old phone new life" and is
becoming known to the population. Four in ten people say they have heard of it,
and nine out of ten say they would be willing to donate a surplus phone to the
campaign, according to the Norstat survey.
Recycled
The phones are collected in special bags to prevent them being taken out of the
bag to ensure the safety of those who donate their old phone to the campaign.
They are then counted and registered in Norway before being sent to Telenor's
environment certified recycling partner Regenersis Inc. in Britain, one of the
world's largest recyclers of electronic equipment.
Surplus handsets in figures
· Have one old phone: 23%
· Have two old phones: 20%
· Have three old phones: 12%
· Have four old phones: 7%
· Have five old phones: 6%
· Have six or more: 6%
Source: Norstat
Facts about old phone new life
· Telenor recycling of used mobile phones in a collaboration with the
Norwegian Confederation of Sports, in Telenorbutikken and by return envelopes
that can be ordered on www.telenor.no/gjenbruk
· A total of 550 sports teams will collect used mobile phones in 2013.
The list of clubs is on www.idrett.no
· The used mobile phones collected are counted by Alternative Data AS in
Oslo before they are sent to Telenor's international recycling partner
Regenersis in the UK. The company is certified and has strict procedures for
safety and handling of hazardous waste.
· Agreement with Regenersis applies to all Telenor companies. Today,
Telenor mobile recycling schemes are present in Norway, Sweden, Denmark,
Hungary, Montenegro, Serbia, Malaysia and Thailand.
· The used phones are either recycled or reused.
· All profits from the program returned to the sport teams or to charity
with a clear green profile.
Contacts:
· Elisabeth Helgesen, Communications Advisor at Telenor Norge AS, tel:
+47 47 90 00 35, e-mail elisabeth.helegsen(at)telenor.com
· Morten Schønfeldt, marketing Director Norges idrettsforbund, tlf.
922 00 878, e-post: morten.schonfeldt(at)idrettsforbundet.no
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via Thomson Reuters ONE
[HUG#1683285]
Unternehmensinformation / Kurzprofil:
Datum: 06.03.2013 - 08:21 Uhr
Sprache: Deutsch
News-ID 236461
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