Alexium Announcing Launch of Nylon Flame Retardant Products; Market Introduction to Follow Under the Ascalon™ Trademark
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Alexium Announcing Launch of Nylon Flame Retardant Products; Market Introduction to Follow Under the Ascalon™ Trademark
•Alexium is starting the market introduction phase of its nylon flame retardant treatment, launching products for the North American market with Duro Textiles over the coming months.
•Alexium’s nylon flame retardant chemicals will be introduced to the market under the Ascalon™ trademark.
•Alexium is focusing on additional expansions into European and global markets.
•Alexium anticipates revenues growing rapidly mid-summer; targeting positive growth annual revenue over next 5 years, combined from all business units.
Perth, WA and Greer, South Carolina, Alexium International Group Limited (Alexium) (ASX:AJX, AX:AJX, OTC QX:AXXIY) announced today the pre-launch of its nylon flame retardant (FR) products, which will be introduced over the coming months under the Ascalon™ trademark. Alexium anticipates product revenues to grow rapidly in mid 2013 from an exclusive commercial agreement with Duro Textiles LLC, Alexium’s commercial partner and exclusive licensee of Ascalon™ for North America, and from expansions into other global territories.
“Adopting the Ascalon™ trademark for our nylon flame retardant chemistry will allow us to brand, and more effectively distinguish and market our product offerings. The Ascalon™ treatment will pertain to Alexium’s FR topical treatments for textiles that contain 95% or more nylon. We anticipate additional trademarks to follow for Alexium products that fall into other market categories, such as nylon blends and non-textile applications.” stated Nicholas Clark, Alexium’s Chief Executive Officer.
Following a successful product development period, Alexium is starting the product launch phase of its Ascalon™ treatment. “We have witnessed a strong market demand and are targeting specific applications for initial product launches. For North America, we are working very closely with Duro Textiles, our commercial partner, to identify the best opportunities for early market roll-out of the Ascalon™ treatment. We are rapidly ticking off an extensive list of user requirements and transitioning the product to Duro Textile’s production floor.” stated Stefan Susta Alexium’s Chief Operating Officer.
Alexium’s novel, environmentally friendly, bromine and halogen-free, flame retardant treatment is addressing the need in many different textile markets as well as traditional flame retardant applications. Following the production transition of Ascalon™ to Duro Textiles, Alexium will turn attention to other geographic regions and extend the chemistry to other lucrative market segments, including nylon blends and non-textile applications.
Alexium continues to make positive progressions in all areas. With all business units combined, including ongoing new product development, Alexium is confident of growing revenues and positive results for the future.
For more detailed information you can contact Nicholas Clark, Alexium’s Chief Executive Officer or visit: www.alexiuminternational.com
Contacts
United States
Stefan Susta
Chief Operating Officer
ssusta(at)alexiuminternational.com
T: +1 864-908-6946
Nicholas Clark
Chief Executive Officer
nclark(at)alexiuminternational.com.au
AUS M. +61 432 412 663
US M. +1 864 991 6687
Australia
Gavin Rezos
Executive Chairman
grezos(at)alexiuminternational.com.au
AUS M. +61 412 898 235
UK M. +44 7447 560 303
About Alexium
Alexium International Group Limited (ASX:AJX, AX:AJX OTC QX:AXXIY) holds proprietary patent applications for a process developed initially by the US Department of Defense , which allows for the surface modification and attachment of nano-particles or multiple chemical functional groups to surfaces or substrates to provide functions such as water proofing, oil proofing, anti-microbial, non-stick and UV protection. Applications under development include but are not limited to textiles, paints, packaging, glass and building materials. Alexium’s fire retardant treatment for 95% Nylon based products is marketed under the Ascalon™ trademark.
Leseranfragen:
Alexium International Group
Level 28, AMP Tower, 140 St. Georges Terrace, Perth, Western Australia 6000
Tel.: +61(08) 9486
Fax: +61(08) 9486
info(at)alexiuminternational.com
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Datum: 06.03.2013 - 12:52 Uhr
Sprache: Deutsch
News-ID 236547
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