Haglöfs joins Asics Corporation
(Thomson Reuters ONE) -
Haglöfs' owner Ratos AB (publ) has signed an agreement to sell all of its shares
in Haglöfs Holding AB to Asics Corporation of Japan. Subject to clearance from
the relevant competition authorities Haglöfs will become a wholly-owned Asics
subsidiary and part of the Asics family.
Haglöfs is one of the leading outdoor brands in Europe. The company develops,
markets and sells technical outdoor equipment with a high level of
functionality, quality and design that meets the modern day demands of people
who invest in an active outdoor lifestyle. Haglöfs is based in Avesta, Sweden
and has been a wholly-owned subsidiary of the listed private equity company
Ratos AB (publ) since 2001.
"We've had a very successful partnership with Ratos for nine years and we are
enthusiastic about our new partner. Joining Asics enables Haglöfs to become a
true worldwide leading outdoor brand" said Mats Hedblom, CEO of Haglöfs.
The transaction is subject to clearance from the relevant competition
authorities and is expected to be finalized during the third quarter of 2010.
"The business rationale is clear. Asics has been searching for the best outdoor
company to complement their core business and Haglöfs has foreseen a need to
find a partner with the knowledge and capacity to assist the company in a global
expansion." said Mats Hedblom.
Asics is a Japanese athletic equipment company founded in 1949. Asics offers
professional footwear and equipment for various sports, and is the world's third
largest sports shoe company. Asics Corporation is listed on the Tokyo Stock
Exchange and Osaka Securities Exchange in Japan and had a turnover of
approximately SEK 18,000 million 2009/2010 (year ending March 31, 2010).
"Even though there are differences in size as well as in origin there are many
similarities uniting Asics and Haglöfs. Both brands have a premium position and
we share the same philosophy in everything from how we develop to how we
differentiate our products. At the same time it's important to point out that
even though we will now become family both companies will keep their own
identity", Mats Hedblom concluded.
For further information, please contact:
Mats Hedblom, CEO
+ 46 705 287 007
mats.hedblom(at)haglofs.se
Jim Jonsson, CFO
+46 705 833 741
jim.jonsson(at)haglofs.se
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2009 amounted to SEK 590 million and the company
has over the last five years achieved an average growth of 15.8 percent. Haglöfs
has been owned by the listed private equity company Ratos AB since 2001.
www.haglofs.se
CONTACTS
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Mats Hedblom,mats.hedblom(at)haglofs.se
CFO: Jim Jonsson,jim.jonsson(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Marketing & Sales Director: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
[HUG#1431002]
Press release (PDF) : http://hugin.info/136193/R/1431002/377543.pdf
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(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
All reproduction for further distribution is prohibited.
Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 12.07.2010 - 09:12 Uhr
Sprache: Deutsch
News-ID 23758
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