Subsentio Names Martin McDermott Vice President of Marketing and Customer Care
Industry Veteran Brings Technology, Market and Customer Expertise and Experience to Critical Leadership Position
(firmenpresse) - DENVER, CO -- (Marketwire) -- 03/12/13 -- Subsentio, a Trusted Third Party service bureau for Lawfully Authorized Electronic Surveillance (LAES), today named Martin McDermott Vice President of Marketing and Customer Care.
McDermott brings over 35 years of senior management experience to Subsentio's leadership team at a time when the company is undertaking strategic moves toward market leadership in "lawful intercept." In his new role, McDermott will take charge of marketing strategy, product development, marketing communications, strategic positioning and customer care programs.
"We're excited to have Martin on board to drive our next-phase marketing efforts," said Steve Bock, Subsentio President. "Martin's background gives him a unique understanding not just of our technology, but of our core market -- communications service providers that need world class expertise and solutions to ensure compliance with 'lawful intercept' laws and regulations."
"The need for rapid response to court orders that meet federal electronic surveillance rules while protecting individuals' privacy can pose a complex burden for communications service providers," said McDermott. "Subsentio shoulders this responsibility for carriers so that they can focus on their business objectives -- providing a superlative customer experience that drives revenue and profit."
Customer care is the centerpiece of Subsentio's recently announced program, a unique initiative that ensures carrier compliance with lawful intercept requests via timely, standards-based solutions deployment, rigorous 7X24X365 testing, and full indemnity guaranteeing "five 9s" systems performance. Like an architect's blueprint, each certification provides the carrier's decision-makers with a detailed report of deliverables in advance of program launch, followed by a post-deployment checklist showing all actions completed.
McDermott joins Subsentio from AboveNet, where he oversaw regional marketing for the public, tier-one communications company. His experience spans marketing and operations leadership positions with KMC Telecom, e.spire Communications and WilTel, where he was responsible for building and executing winning marketing strategies and programs.
Subsentio, Inc. is trusted by communications service providers and law enforcement agencies to perform court ordered lawful electronic surveillance. Based in Centennial, CO, the company has national, regional and rural service provider clients.
Jim Crawford
Crawford PR, for Subsentio
703-498-7315
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Datum: 12.03.2013 - 13:00 Uhr
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News-ID 238458
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