New business models possible for mobile broadband
(Thomson Reuters ONE) -
* Telkomsel turns to Ericsson for cost-efficient data traffic management
solution
* Better service offerings available to more than 86 million Indonesians,
based on their network use and needs
* Operator can handle traffic more efficiently, ensuring users get the
services they pay for, even during network peak hours
With more than 5 billion mobile subscriptions globally and traffic growth
skyrocketing, there is a critical need for operators to prioritize traffic in
the network and differentiate between subscribers so that each user gets the
speed, access and quality they are paying for. Now Indonesia's leading operator
Telkomsel has taken action by being the first to introduce a new Dynamic
End-to-End Policy Control solution enabling service differentiation for their
86 million subscribers. The solution will be delivered by Ericsson
(NASDAQ:ERIC).
Telkomsel's efficient utilization of radio and transport networks will be
enhanced through deployment of the policy control solution. Ericsson's data
traffic management solution design is based on the principles of supply and
demand where available capacity is shared according to subscribers' different
policy agreements. Data traffic is prioritized so that higher-paying subscribers
get access, high speed and quality even during network peak hours, while other
users receive different priority.
Sarwoto Atmosutarno, President Director of Telkomsel, says: "As traffic is
growing with more capacity-demanding services and higher download speeds, we
must adjust to our users' different expectations and needs. With our new
solution, subscribers will be able to choose a pricing option that best suits
their individual needs, depending on what services or applications they're using
and how much they're willing to pay."
Johan Wibergh, head of Ericsson's Business Unit Networks, says: "The competition
is intensifying, and operators need to ensure that users get the quality of
service that they expect and are willing to pay for. By customizing the pricing
plan for each specific user segment, Telkomsel will improve their operations and
business, and most likely attract even more subscribers."
Ericsson is the supplier and prime system integrator of the complete Dynamic
End-to-End Policy Control solution which is verified for a multi-vendor core and
radio network environment. Ericsson's Dynamic End-to-End Policy Control solution
is compliant with the 3GPP standard and allows for a smooth migration to the
next generation of mobile broadband, based on LTE technology.
Notes to editors:
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
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www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
About Telkomsel:
Telkomsel is the largest cellular operator in Indonesia with more than 86
million customers and 31 thousands base transmitter towers spread nationwide.
Telkomsel is owned by PT Telkom (65%) and SingTel (35%).
In line with its focus to lead the Indonesian cellular telecommunication
industry entering the era of mobile broadband, Telkomsel has consistently
implementing technology roadmap of 3G, HSDPA, HSPA+, and is currently testing
the implementation of Long Term Evolution (LTE). At present, Telkomsel HSDPA has
been deployed in 24 cities across Indonesia. www.telkomsel.com
[HUG#1431474]
Press release in PDF: http://hugin.info/1061/R/1431474/377894.pdf
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Source: Ericsson via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 14.07.2010 - 09:01 Uhr
Sprache: Deutsch
News-ID 23879
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"New business models possible for mobile broadband"
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