ROBLOX Strengthens Executive Team With Three New Hires
#1 Kids Entertainment Platform Poised for Continued Growth
(firmenpresse) - SAN MATEO, CA -- (Marketwire) -- 03/13/13 -- ROBLOX, the largest user-generated content sites in videogames and the #1 entertainment platform for kids*, recently added three major positions to expand the executive team. Brad Justus joins as the company's Vice President of Marketing and Brand Experience; Phil Yeh as Vice President of Customer Acquisition; and Michael Poon as Chief Financial Officer.
"Brad, Phil and Michael each bring significant experience to the dynamic ROBLOX organization," said David Baszucki, CEO of ROBLOX. "All three have a real passion for our ROBLOX community, and together, they add extraordinary value to our executive team. They will ensure that ROBLOXians continue to have the tools and opportunities to build and share amazing things; the sky's the limit for our builders!"
Brad will be responsible for building the ROBLOX brand, defining product strategy, engaging the community, and creating a great overall ROBLOX experience. He comes to ROBLOX with more than 20 years of experience in building successful brands. As Senior Vice President at the LEGO Company and part of the LEGO Global Management team, Brad built LEGO.com into a popular online brand and led product development for the company's core enthusiast base. He was also an executive with Art.com and CEO of Informative, a customer engagement technology firm. Brad is an online brand pioneer -- developing early Internet initiatives for AT&T, Unilever and Reuters.
Prior to joining ROBLOX, Phil was VP of Marketing at CarWoo, a Y Combinator company. Before that, he was VP of Marketing at SpeedDate.com, where he quintupled website traffic to 12 million monthly unique visitors and helped drive the iOS app to the #1 dating app spot on iTunes. Previously, Phil was VP of Search Marketing at the LeadClick division of First American Corporation, a Fortune 500 company. He has also held senior marketing roles at Dealix and Ebates.
Michael will lead ROBLOX's finance, accounting, HR, recruiting, and facilities teams. He comes to ROBLOX after holding the position of CFO at Crystal Dynamics, a Square Enix Company. Michael started his professional career as a Research and Development Engineer in the semiconductor industry for Novellus Systems and later transitioned into Accounting as an auditor for PricewaterhouseCoopers.
* according to comScore
ROBLOX allows builders to create elaborate online environments that simulate the real world, then share and play them with the community. ROBLOX is ranked #1 among kid's entertainment sites in the U.S. for daily visitors, total minutes, total page views, total visits, and average visits per visitor. ROBLOX draws over one billion page views and 29 million in-game hours each month. For more information, please visit
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Datum: 13.03.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 238952
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