Telenor expands Opera partnership to feed its Web-hungry customers
(Thomson Reuters ONE) -
Fornebu, Norway - 19 March 2013 - Telenor Group and Opera Software today
announce a re-commitment and an expansion of their partnership to bring the
mobile web to Telenor's millions of customers. The new agreement between Opera
and Telenor goes beyond pure Web browsing. It now includes Opera's email,
application store, payment solution and advertising opportunities.
Telenor's global business units are also gaining more real estate on the browser
home screen, which enables a new channel of direct-to-customer communication
that helps drive traffic to specific content sources.
"We have already seen rapid uptake of a co-branded version of the Opera Mini
mobile browser in our business units, helping our many feature phone customers
experience the Internet, sometimes for the first time. We believe this re-forged
partnership will open up even more opportunities for our business units and our
customers to take advantage of the full benefits of the Web," said Rolv-Erik
Spilling, Head of Telenor Digital Services.
Opera was initially selected as a Telenor partner two years ago, due to its
status as a best-of-breed browser on feature phones, in addition to its data
compression capabilities that create a faster Internet experience for users and
a lesser load on the network.
Opera Mini has been a particular success for Telenor's Malaysian operator DiGi
and Bangladeshi operator Grameenphone. To increase the number of users of the
co-branded Opera Mini, DiGi and dtac in Thailand launched campaigns that enabled
users surfing with the Telenor co-branded version of Opera Mini to access
content from Wikipedia and Facebook at no data charge. Campaigns in Grameenphone
resulted in 1.3 million new users of the co-branded Opera Mini in just one year,
while DiGi gained nearly half a million new users in just four months.
"By creating a service ecosystem around the Opera Mini browser, we are giving
Telenor's global operations more control and more real estate to communicate new
offers and create campaigns for their customers," said Lars Boilesen, CEO, Opera
Software. "We look forward to seeing even more customers around the world
enjoying a great Web experience from Opera and Telenor."
DiGi was also the first operator worldwide to launch Opera's new web pass
concept, where users can buy easy-to-understand data plans in the similar way as
they buy apps. Read more about DiGi's cooperation with Opera for a "click-to-go"
service. http://www.telenor.com/news-and-media/articles/2012/digi-to-offer-
opera-mini-data-packages/.
For further information, please contact:
- Atle Lessum, Head of Communication Telenor Digital Services, tel. 415 05 645,
al(at)telenor.com
- Katrin Jaakson, Head of Global Media Relations, Opera Software, tel.
+47 9205 4570 katrinj(at)opera.com
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via Thomson Reuters ONE
[HUG#1686169]
Unternehmensinformation / Kurzprofil:
Datum: 19.03.2013 - 08:01 Uhr
Sprache: Deutsch
News-ID 240666
Anzahl Zeichen: 3642
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