The Sage Group Presents Marketers That Matter(TM) Award Finalists
The Wall Street Journal Sponsors an All-Star Panel of Judges in Recognizing Bay Area's Most Influential Marketing Executives
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 03/19/13 -- The Sage Group announced the finalists for ™, a new award sponsored by The Wall Street Journal that recognizes outstanding marketing executives at the forefront of their field. An elite panel of Council Members from Virgin America, PayPal, YouTube, Workday, Informatica and others narrowed the field of applicants from hundreds to the final 35 marketers that demonstrate proven success in a rapidly changing environment. A panel of judges that includes top executives from Williams-Sonoma, Wells Fargo, LinkedIn, Intuit, Adobe, VMware, Twitter will select the winners based on driving results, leading & inspiring teams, and advancing their profession.
"Across all the applications and interviews, several themes emerged regardless of company size, industry, or customer type," said The Sage Group CEO, Cara France. "At the highest level, best-in-class marketers have a relentless focus on the customer and a unique ability to harness that into innovative approaches that create impressive and measurable results. The Bay Area has always been recognized as being a leader in technology; now it's time to also recognize the area's leadership in marketing."
This advertising initiative was created without the involvement of The Wall Street Journal's news department.
Overall, leading-edge marketers put customers at the center, creating and delivering strategies that both push and pull. Externally, they take the time to listen to their customer, craft compelling and relevant messages, and deliver that message through both physical and digital channels. At the same time, they empower their customers as brand advocates, multiplying their marketing dollars and pulling in new customers from effective word-of-mouth. Internally, they turn their entire organizations into extended marketing teams, recognizing how social media has turned every customer encounter into its own marketing channel. Throughout, they embrace and leverage new technologies to create more authentic, collaborative, and personalized experiences for the customer.
Based on the submissions, a clear picture emerged of how marketing is evolving and how top marketers drive engagement and growth that lead to measurable bottom line results. A complete list of finalists can be found at . Some of the finalists include the following innovators:
, Chief Brand Officer,
, CMO,
, CMO,
, SVP & Chief Brand Officer,
, VP Marketing,
, Partner,
, SVP Marketing,
, Director of Marketing, Google Chrome,
, Marketing Strategy Director, New Business,
"The marketer's role is more critical than ever to achieving a company's customer experience and business results, and we have more technology, data and innovation than ever before with which to do so. The biggest opportunity and challenge is how to harness all of this to its full potential," said Award Judge Becky Saeger, former CMO of Charles Schwab and member of the Board of Directors at E*Trade. "A Marketer that Matters drives business results with innovative ideas grounded in customer insights, and impeccable execution."
Winners will comprise a large company marketing executive and small company marketing executive for each category. The categories are aligned with today's emerging landscape and include:
B2B Marketing Executive of the Year
B2C Marketing Executive of the Year
Big Data Marketer of the Year
Customer Engagement Marketer of the Year
Global Integration Marketer of the Year
New Channels Marketer of the Year
Product/Service Marketer of the Year
On April 25, 2013, Bay Area marketing executives and industry leaders will gather to honor the finalists and announce the Marketers that Matter™ award winners. This invitation-only event will recognize and celebrate the contributions of cutting-edge marketers at the in Palo Alto.
The Sage Group provides marketing and business consultants and contractors to leading Bay Area companies. As one of the largest women-owned Bay Area businesses, clients include 50 percent of Silicon Valley's top technology firms, largest banks, and best global brands. For more information, visit or follow (at)The_Sage_Group.
For more information:
Carol Carrubba
B0rders+Gratehouse for Sage Group
415.963.4174 ext. 3
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Datum: 19.03.2013 - 22:51 Uhr
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