Jenny Craig Announces Leesa Eichberger as New Chief Marketing Officer
Twenty Year Marketing Veteran Joins Weight Management Leader Jenny Craig
(firmenpresse) - CARLSBAD, CA -- (Marketwired) -- 04/02/13 -- Jenny Craig, one of the world's leading authorities on weight management, today announced the appointment of Leesa Eichberger as Chief Marketing Officer.
Ms. Eichberger will be responsible for the strategic direction and implementation of the company's marketing initiatives. She will serve as part of the company's senior leadership team and will report to Jenny Craig Chief Executive Officer (CEO) Dana Fiser.
"Leesa brings a creative spirit coupled with a wealth of marketing and strategic management experience to Jenny Craig," said Dana Fiser, Jenny Craig CEO. "Her leadership and creativity will be immensely valuable as we execute on differentiating the Jenny Craig brand in this highly competitive industry."
Ms. Eichberger comes to Jenny Craig with 20 years of marketing management experience, having previously held leadership roles at Vonage and Cingular Wireless (now AT&T Mobility), as well as various advertising agencies including Ogilvy & Mather.
"I am excited to join Jenny Craig in the fight against the nation's growing obesity epidemic. Nutrition and health have always been a passion of mine and I see a tremendous opportunity to help individuals enact change through realistic means," said Eichberger. "I look forward to bringing my experience in branding and direct response marketing to the Jenny Craig organization."
Jenny Craig's program is designed to help you manage your weight by creating a healthy relationship with food, building a fun, active lifestyle and developing a balanced approach to living. Our mantra is: Eat Well. Move More. Live Life. In 2012, Jenny Craig embraced a new relationship with the American Heart Association (AHA) to support their mission to improve the cardiovascular health of all Americans by 20 percent by 2020. This year, Jenny Craig will ask Americans to commit to walking at least 30 minutes a day to help maintain a healthier weight and to join "Team Jenny," Jenny Craig's walking group, at more than 300 AHA Heart Walks across the U.S.
The Jenny Craig model is like no other weight loss company out there. Jenny provides a weekly personal consultation that is tailored to you. We teach portion control, provide motivational techniques for stressful situations like social gatherings and dining out, and provide fun ways to incorporate daily activity. Jenny's nutritionists work with food scientists to create more than 80 delicious Jenny's Cuisine™ menu items. Jenny's program is available in-centre and our at-home program, Jenny Craig At Home for easy access, whenever, wherever!
Jenny Craig, based in Carlsbad, CA, is one of the world's largest weight management companies, with more than 700 company-owned and franchised centres in the United States, France, United Kingdom, Canada, Australia, New Zealand and Puerto Rico. Jenny Craig has more than 3,500 employees and is celebrating their 30th Birthday in 2013.
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Contact:
Kristi Roehm
Director of PR
Jenny Craig
(760) 696-4160
Katherine Dral
PMK-BNC
(310) 854-4873
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Datum: 02.04.2013 - 13:01 Uhr
Sprache: Deutsch
News-ID 245043
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contact information:
Town:
CARLSBAD, CA
Kategorie:
Women's Interest
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