[x+1] Receives $17M in New Funding

Funds to Fuel Business Growth, Acquisition Strategy and Market Expansion

(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 04/04/13 -- [x+1], a leading provider of digital marketing and data management software, today announced it has signed a new $17M debt facility with Ares Capital Corporation. These funds will be used to support [x+1]'s growth strategy of targeted acquisitions and overall market expansion. Details of the funding were not disclosed.

"We are in a very fortunate position here at [x+1]," said John Nardone, the company's chief executive officer. "We have a wonderful base of clients, organic growth is strong and we are cash flow positive. This financing gives us additional resources to continue our strong forward momentum."

In recent months [x+1] has introduced important enhancements to its flagship product -- [x+1] Origin -- and completed a successful acquisition of the premier tag management company UberTags. This new financing is expected to allow [x+1] to build on this momentum.

Cafferty & Company served as independent advisor to [x+1] on the financing.

The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics. [x+1] allows companies to synchronize consumer engagements across a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable way.

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Bereitgestellt von Benutzer: Marketwired
Datum: 04.04.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 245971
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Advertising, PR and Marketing

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