DGAP-News: Ming Le Sports AG: Innovative product design promotes further business growth
(firmenpresse) - DGAP-News: Ming Le Sports AG / Key word(s): Miscellaneous
Ming Le Sports AG: Innovative product design promotes further business
growth
10.04.2013 / 14:51
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Ming Le Sports AG: Innovative product design promotes further business
growth
Frankfurt, 10 April 2013 - Ming Le Sports AG, a rapidly growing branded
sportswear company in China, has developed and designed a series of outdoor
products as well as protective safety boots. Ming Le pro-actively pursues
its strategy target-oriented, enabling the company to flexibly respond to
uncertain market developments as well as to domestic and international
economic changes. The strategy is based on innovative product development
and diversified production, which ensures solid growth. Furthermore, it
creates the basis for design, competitiveness on the one hand and reduces
market risks efficiently on the other hand.
Driven by innovation, Ming Le developed a new collection made of waterproof
and comfortable products, addressing the target group that enjoys the
outdoors, while meeting their demands and offering them a completely new
experience.
According to statistics, there are approximately 0.3 billion blue-collar
workers in China. Therefore Ming Le developed a series of protective
footwear, which efficiently protects the foot through thermoplastic resin
coated in superfine leather. This combination makes the shoe light and high
pressure resistant at the same time. The maximum weight the shoe can
withstand is up to 1.2 tons without being damaged. Based on the vast number
of blue-collar workers in China, the demand for such products is
significantly high and will achieve large sales. To ensure future business
success with the protective footwear, Ming Le submitted a patent
application, which was approved on March 13, 2013.
About Ming Le Sports AG
Ming Le Sports AG is a rapidly growing branded sportswear company in China
targeting 16 to 35-year-old men and women who lead an urban, vibrant and
active lifestyle. Ming Le's products include footwear, apparel, accessories
and equipment. The company strives to offer comfortable, fashionable and
affordable lifestyle and leisure sportswear. Ming Le designs its own
products and manufactures them at Ming Le's facilities or through contract
manufacturers. Ming Le markets and sells its products through a network of
26 distributors to over 3,700 retail outlets in China. At present, Ming Le
has about 1,350 employees.
For further information, please contact:
Kirchhoff Consult AG
Dr. Kay Baden
Tel: +49(0) 40 609 186 39
Mail: baden(at)kirchhoff.de
Or visit http://www.mingle-sportswear.com
End of Corporate News
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Language: English
Company: Ming Le Sports AG
Westhafenplatz 1
60327 Frankfurt am MainGermany
Internet: www.mingle.cn
ISIN: DE000A1MBEG8
WKN: A1MBEG
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf
End of News DGAP News-Service
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Datum: 10.04.2013 - 14:51 Uhr
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