Tangibal Group Plc trading summary for the summer 2010
(firmenpresse) - Tangibal Group Plc trading summary for the summer 2010
Summer 2010 saw Tangibal Group Plc make significant advances in both its Cinema media business and its retail proposition. Tangibal has two operating divisions Media and Live.
Tangibal Media
Tangibal Media is a networked advertising business in Cinemas that derives income from the sale of advertising on its two primary Cinema media systems – Interactive Floors and Interactive Cinema Audience systems. The business model is based on partnering with a specialist Cinema media sales house in each country – in the UK that’s Pearl and Dean and in Norway that’s CAPA.
For more background go to the Tangibal website – www.tangibal.com - and click on the video “A new direction in interactive marketing”
This summer our interactive floor network has grown to 25 Cinemas in the UK and over the Winter is set to grow to 50 Cinemas. The network has been installed using revenue derived from the floor media and therefore sits on the companies balance sheet – the business has no debt. The rate card for the floor is £2,000 per advertiser per month per Cinema.
In Norway the network will extend to 8 Cinemas by the end of 2010.
Summer 2010 attracted the following international advertisers to the UK network, Nokia, Disney, Paramount, and Pizza Hut.
With an extended network of 50 cinemas and an audience in excess of 2 million people per month the management believe the interactive floor network will attract continued interest from global brands looking to engage and entertain cinema audiences.
The onscreen interactive system launched last year for the brand O2 with the 3D interactive game “Asteroid Storm” has now attracted potential new advertisers as the campaign has been nominated for a Mediaweek award in the best media idea category – to see our entry video go to:
http://www.youtube.com/tangibal#p/a/u/0/0_QBv-aC6gw
This format was also showcased at the Cannes Lion in June in the SAWA (Screen Advertisers World Association) seminar. This medium has exciting potential in both advertising and movies as audiences can control on the onscreen medium – to see the SAWA seminar go to - http://www.youtube.com/watch?v=QYr6M0vv410
Discussions with Cinema media specialists around the World are ongoing and we hope to launch new networks soon.
Tangibal Live
This division of Tangibal has had some great Summer successes. This business derives its income by providing experiential digital media solutions to clients on a time and materials basis. In the past Tangibal has delivered projects for Porsche (UK), National Geographic (retail) and McDonalds.
This summer saw Tangibal collaborate for the first time with the advertising agency M&C Saatchi where we delivered on behalf of their client Tuborg a mass audience telephonic game of “Beat the Intro” using the large screens at the following summer music festivals from Live Nation:
Here is the link: http://www.irw-press.com/dokumente/Tangibal.pdf
Festival visitors, through the large screens, were asked to call a number to play “Beat the Intro” – the system logged all callers and the screens played the intro to a song with a series of multiple choice answers. The visitors with the quickest response won prizes from VIP tickets to free beer.
The game was played by 0ver a 1,000 concert-goers across the summer.
This summer also saw the beginning of the Mothercare / Early Learning Centre interactive floor retail trial. Initial reports have been very positive about the effect the floor has in the retail experience. Depending on certain success criteria we hope to see this network extend in 2011.
The business anticipates a successful Winter in both its Media and Live divisions.
About Tangibal:
Formed in 2008, Tangibal Group Plc has established itself as a vision leader in interactive media and experiential advertising. Our goal is to deliver solutions that entertain, inform and motivate.
Tangibal Group Plc
Bermuda House
45 The High Street
Hampton Wick
Kingston upon Thames
Surrey
KT1 4EH
UK
Disclaimer:
The information in this press release constitutes "forward-looking information". Other than statements of historical fact, all statements are "Forward-Looking Statements" that involve such various known and unknown risks, uncertainties and other factors. There can be no assurance that such statements will prove accurate. Results and future events could differ materially from those anticipated in such statements. Readers of this press release are cautioned not to place undue reliance on these "Forward-Looking Statements". Except as otherwise required by applicable securities statutes or regulation, the Company expressly disclaims any intent or obligation to update publicly forward-looking information, whether as a result of new information, future events or otherwise.
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Datum: 15.10.2010 - 08:19 Uhr
Sprache: Deutsch
News-ID 25817
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