Jason Proch Reflects on the Marketing Value of Business Card in Modern Commerce
In Today's Creatively-Inclined Business World, Many Professionals Are Taking New Approaches to the Way They Present Their Business Cards to Network or Advertise; Marketing Professional Jason Proch Discusses Effective Business Card Solutions
(firmenpresse) - CRANBERRY TOWNSHIP, PA -- (Marketwired) -- 05/30/13 -- Although the digital era has introduced many incredible opportunities for professionals to market and network their products or services, entrepreneur explains that some of the best tools are the most traditional. For example, Proch highlights the important role the business card plays in today's work culture. He states, "The business card remains one of the critical points of connection between professionals, as well as their potential clients. Although the digital landscape is changing the way people network, it is important to not forget the value of the business card."
While the business card may hold a strong importance in the world of professional relationships, a recent from Entrepreneur explains that many are discovering new ways to reinvent the traditional practice. For instance, the article suggests, "Give your card a purpose. And we're not just talking communication. Cards that multi-task will be seen far more frequently than your average business card. Turn it into a bookmark, an event ticket, a note card, scratch card or sticker. Make it a conversation piece and your business will automatically become a part of the conversation."
Jason Proch, marketing professional, adds, "Business cards are not just about having a clear font and exceptional design anymore, they should serve a function. One of the best ways small businesses can utilize the business card is to offer a promotion on it. While it is a good idea to redesign a business card to make it engaging, it is important to not become overly tacky to discredit the professional value that the card represents."
Reviewing some of the tips highlighted in the Entrepreneur article, Jason Proch encourages professionals to -- above all else -- make sure that their business card is delivered in a way that allows the recipient to make a personal connection. For example, the article recommends that professionals put their pictures on a business card, allowing individuals to place a face to the name. Entrepreneur notes that some may make a more solid impression by making sure that the business card "hand-off" is one that establishes a solid link. The article states, "The physical act of exchanging your card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person's needs, interests or hobbies lie. As you hand out your card, mention when you will follow up and also reinforce a message about the value of your business."
While there are many ways to personalize the business card experience, Proch explains that all professionals make sure to utilize the tool. "Although many professionals have to reinvent their approach to business cards, it does not mean that people should stop using them. Those who fail to utilize the business card may find themselves unmemorable in their industry," Jason Proch concludes.
ABOUT:
is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.
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Datum: 30.05.2013 - 10:00 Uhr
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