Misunderstanding cultural identity makes strategy fail.
Sometimes the baton falls on the last meters before the finish line. This is particularly maddening when being perfectly prepared, best in form and in lead of the race.
In the business world analogous situations are often observed when apparently well prepared companies pursue a strategy of international expansion and embark to new countries or international teams work on joint projects. Lack of understanding cultural preferences often leads to confusion because certain behaviors are misinterpreted.
Copyright orange green & water GmbH(firmenpresse) -
Neuss / Haarlem - June 2013. orange & green water GmbH and CMC Culture & Management Consulting combine their strengths to create added value.
Thus, the partner network gains one more complementary pillar around strategic marketing planning and strategic management. The span of topics among future knowledge, insight discovery, innovative skills and strategic planning software is now complemented by cross-cultural cooperation.
Culture is often perceived as a fluffy topic which cannot be measured and thus is not ‘real’ in the eyes of strategic decision makers. Yet, in mergers and acquisitions, cross-cultural alliances and general global teamwork, research (and practical experience) indicate that culture does play a crucial part in making or breaking the deal.
In any type of cooperation, we tend to judge ourselves on our intentions (not behaviours), and others on their behaviours (not intentions). In cross-cultural cooperations, these intentions are even more invisible to us. We tend to negatively judge differing styles of management, teamwork or communication as negative, a nuisance that needs to be dealt with through ‘change’ management so we can all behave ‘normal’. Yet what is normal is just an interpretation depending on our own cultural context, and our normal behavior might be very efficient at home, but very ineffective abroad.
Cross-cultural cooperation holds the potential for innovation, yet this does not emerge automatically. It takes cultural intelligence, self-awareness, an appreciative attitude, creative perception, the ability to postpone judgement, the ability to distinguish polarities from problems, the art of reconciliation.
CMC works with a pragmatic culture model, the Model of Freedom, that makes these different perceptions visible. It provides a language to discuss differences from an objective perspective and takes an appreciative approach. Different preferences can thus become an added value, global teams can become high performance teams and cross-cultural strategic alliances can use the different perspectives to deal with their different environments, clients, stakeholders and employees from more than one perspective. If you really want to have ‘all noses pointed in the same direction’, you better wish that all threats and opportunities come from one direction too. Having different noses increases innovation, creativity and offers a broader view on potential threats and opportunities. And it makes the world a more interesting place.
5 experts with complementary strengths:
The ScMI AG is an expert in reconnaissance, exploitation of future knowledge and scenario management.
SOLYP Informatik GmbH is expert in strategic planning and develops software-based management systems for corporate strategic planning using “soft” data.
The IeP® (Innovation Success Panel) by Prof. Dr. Holger Ernst (Chair of Technology and Innovation Management, WHU - Otto Beisheim School of Management) is benchmarking innovative ability and is based on proven findings of empirical success factor research for innovation.
orange green & water is specialist for insight facilitation. By using proven management methods and techniques, clients gain new insights to develop effective business solutions.
The CMC Culture & Management Consulting, based in Haarlem, close to Amsterdam, is home of the "Model of Freedom". A culture model helping managers and business leaders to leverage the potential of diversity for new business opportunity identification.
Cross-cultural cooperation as a strategic competence tuned to strategic foresight, strategy tools, strategic planning and benchmarking offers professional support in uncompromising depth and breath.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
orange green & water is expert for insight facilitation.
orange green & water helps clients to formulate winning strategies creating outstanding user experience through innovative products, services or business models that create greater customer satisfaction and higher willingness to pay as other strategies can deliver.
Proper analysis and diligent synthesis are the fundament of insight generation. These insights are transformed into actionable and sound strategy.
We provide the necessary methodology, process competence, experience and managerial compatibility to achieve this objective.
Together with a network of strong partners we bundle complementary strengths to create added value for clients.
• Reconnaissance and Foresight : Team approach to better understand the future with valid scenarios.
• Insight & Focus : Interactive management tools for collaborative insght synthesis.
• Steering with Agility : Time for strategic thinking. Software supported strategy making with
hard and soft data.
• People & Collaboration : Exploiting the full potential of cultural diversity.Transforming unproductive tensions into favorable opportunities.
• Learning not Loading : Practical management tools to answer the key questions of marketing and business strategy in a team approach.
Don ́t miss our regular webinars. An expert platform around topics on strategic marketing and corporate strategy.
Claudia Sambraus | Manager Corporate Communication
Marketing & Coordination
orange & green water GmbH
Gut Gnadental
Nixhütter Weg 85
41468 Neuss, Germany
Office: +49 2131 221-472 | Fax: +49 2131 221-477
Email: info(at)ogw-online.com
Claudia Sambraus | Manager Corporate Communication
Marketing & Coordination
orange & green water GmbH
Gut Gnadental
Nixhütter Weg 85
41468 Neuss, Germany
Office: +49 2131 221-472 | Fax: +49 2131 221-477
Email: info(at)ogw-online.com
Datum: 03.06.2013 - 15:47 Uhr
Sprache: Deutsch
News-ID 265746
Anzahl Zeichen: 4477
contact information:
Contact person: Carsten Sambraus
Town:
41468 Neuss
Phone: +49-2131-221-470
Kategorie:
Business News
Typ of Press Release: Kooperation
type of sending: Veröffentlichung
Date of sending: 03.06.2013
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