DGAP-News: Informatica Vibe(TM) Turns Change Into Competitive Advantage to Unleash Information Potential
(firmenpresse) - Informatica Corporation
04.06.2013 13:38
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Industry's Information Platform Empowers Users to 'Map Once, Deploy Anywhere'
LAS VEGAS, 2013-06-04 13:36 CEST (GLOBE NEWSWIRE) --
INFORMATICA WORLD - Informatica Corporation (Nasdaq:INFA), the world's number
one independent provider of data integration software, today introduced
Informatica Vibe, the industry's first and only embeddable virtual data machine
(VDM), designed to embed data integration into the next generation of
applications for the integrated information age. Vibe delivers competitive
advantage to customers by allowing them to take advantage of ever-evolving data
integration technologies and innovations without having to recode. Vibe enables
users to harness data in applications, business processes and connected
devices.
Vibe is the VDM engine that powers the unique 'Map Once, Deploy Anywhere'
capabilities of the Informatica Platform. Only Vibe:
-- provides the ability to access, aggregate and manage data regardless of
type, source, volume, compute platform or user - without recoding;
-- equips organisations to stay on top of the constantly changing
technological environment regardless of how quickly and unpredictably
things evolve.
'Today organisations are looking to unleash their potential by quickly turning
raw data into intellectual property they can use for business advantage,' said
Marge Breya, Executive Vice President and Chief Marketing Officer, Informatica.
'Vibe transforms our customers from simply managing data as an asset into
organisations that use information integration as a strategic competitive
advantage to build and expand their business.'
Value of Vibe: Map Once, Deploy Anywhere.
The VDM concept encapsulated in Vibe has been integral to the Informatica
Platform since its inception. A VDM works by separating the data integration
instructions, which map out the business logic for handling data, from the
underlying execution technology. In other words, map the logic once, and then
deploy it on-premises or in the cloud, on Hadoop, in batch or real-time, all
without having to make code changes.
The 'Map Once, Deploy Anywhere' capabilities inherent in Vibe drive:
-- Faster adoption of new technologies and data
- Customers take rapid advantage of new data and technologies without
having to know the details of the underlying platform, or having to hire
highly specialised and costly programming resources.
-- Reduced complexity through insulation from change
- When data type, volume, source, platform or users change, customers
simply redeploy their existing data integration instructions without
re-specification, redesign or redevelopment on a new integration technology
- like Hadoop.
Vibe at Work: Explosion of Use Cases
The continuing innovation in data integration and information management has
catapulted Vibe from behind-the-scenes technology to a must-have architectural
foundation for a wide variety of use cases. Examples of how Vibe is solving
customer challenges include:
-- Automatically bridging virtual and physical data movement
- Informatica
'
s data virtualisation and physical data integration capabilities are both
powered by Vibe. This allows customers to convert their virtual data views
to physical data movement with a few mouse-clicks, shrinking integration
projects from months to days.
-- Developing Hadoop integration jobs without knowing Hadoop
- Vibe runs directly on Hadoop, so integration jobs developed with
Informatica PowerCenter execute natively on Hadoop without recoding. Tens
of thousands of PowerCenter developers are now de facto Hadoop developers,
since their PowerCenter skills now map to big data technology.
-- Enabling hybrid IT with cloud and on-premises integration
- Informatica Cloud enables cloud data integration, with the choice of
deploying the Vibe run-time engine either inside the firewall as an agent
or hosted in the cloud. And because Informatica Cloud and PowerCenter are
both built on Vibe, users can share mappings across the environments,
enabling reuse and consistency.
Future of Vibe
Vibe is a technology made for the integrated information age. Looking ahead,
Vibe will drive:
-- Continued mastery of change -
Informatica will continue to build more powerful data management
capabilities on Vibe to help users master the perpetually changing data
integration and management landscape.
-- More powerful enterprise applications
- Informatica partners and customers will embed Vibe to create the next
generation of applications that can utilise and integrate data regardless
of type, volume and latency across multiple systems and processes.
-- A more closely integrated world
- Vibe will evolve further to drive information management for intelligent
devices and sensors, making it easier to integrate the Internet of Things.
Industry leaders, customers and partners support Informatica Vibe.
Tweet this: Revolutionary (at)Informatica Vibe Turns Change Into Competitive
Advantage http://bit.ly/11h6ATV
About Informatica
Informatica Corporation (Nasdaq:INFA) is the world's number one independent
provider of data integration software. Organisations around the world rely on
Informatica to realise their information potential and drive top business
imperatives. Informatica Vibe, the industry's first and only embeddable virtual
data machine (VDM), powers the unique 'Map Once, Deploy Anywhere' capabilities
of the Informatica Platform. Worldwide, over 5,000 enterprises depend on
Informatica to fully leverage their information assets, from devices to mobile
to social to big data residing on-premises, in the cloud and across social
networks. For more information, call 001 650 385 5000 or visit
www.informatica.com. Connect with Informatica at
http://www.facebook.com/InformaticaCorporation,
http://www.linkedin.com/company/informatica and
http://twitter.com/InformaticaCorp.
Note: Informatica, Informatica Vibe, Informatica Platform, Informatica
PowerCenter, Informatica Cloud and Informatica World are trademarks or
registered trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product names may be
trade names or trademarks of their respective owners.
CONTACT: Debbie O'Brien
Informatica Corporation
001 650 385 5735
001 650 995 6736
dobrien(at)informatica.com
Stephanie Wakefield
Informatica Corporation
001 650 385 5261
swakefield(at)informatica.com
News Source: NASDAQ OMX
04.06.2013 Dissemination of a Corporate News, transmitted by DGAP -
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Language: English
Company: Informatica Corporation
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