Nokia partners with ONE to fight extreme poverty
(Thomson Reuters ONE) -
Images captured on Nokia Lumia devices help spread the word of progress
London, UK - Leveraging the power of mobile technology, Nokia has partnered with
The ONE Campaign to support their mission of ending extreme poverty around the
world. ONE's new music-based campaign, agit8, launches today to showcase the
incredible progress that has been made in the fight and to amplify the call for
action. Extreme poverty has been cut in half in the last 20 years, and the facts
show that it can be virtually eliminated by 2030 - but only if we act now. The
campaign includes a digital music platform featuring new video recordings of
classic protest songs, a new film that will be projected on the iconic façade of
the Tate Modern in London and impromptu live performances. As the visual voice
of this once-in-a-lifetime global media campaign, Nokia is helping spread the
word via images captured around the world.
Evocative images taken by prominent photojournalists, bloggers, amateur
photographers and celebrities across the world using Nokia's Lumia 920
smartphone will be projected onto the Tate Modern the evenings of 11-13 June.
Moreover Nokia is encouraging its community to make their voices heard by
capturing and sharing images, stories and experiences that support ONE's
"Progress via Protest" theme. The images, inspired by protest songs, are
available to view and can be shared on Twitter using the official hashtag
#nokiaxONECampaign or uploaded to Nokia's official Facebook page
(facebook.com/Nokia).
"A shared belief in connecting people has facilitated this exciting and dynamic
partnership," said John Nichols, Global Brand Director at Nokia. "With our
leading-edge imaging technology, and the power of photos to help raise awareness
of world issues, and bring people together, we are committed to help spread the
mission of this incredible organization."
ONE will use the high-quality photography generated by Nokia users to inspire
millions of people to support their on-going grassroots advocacy work targeting
extreme poverty and preventable diseases around the world. Visitors to
one.org/protestsongs will find beautiful photography powered by Nokia alongside
a diverse array of artists putting their own spin on classic protest songs. The
site will include video performances from everyone from internationally-known
artists to street buskers, and gives users the opportunity to add their voice to
the fight against extreme poverty
"Advocacy at its core is a collective experience, a movement, that is meant to
be shared with others," said Jeff Davidoff, Chief Marketing Officer of ONE.
"People share their experiences through pictures, making Nokia the perfect
partner for our members to connect and campaign against extreme poverty."
About Nokia
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit http://www.nokia.com/about-
nokia.
About ONE
Co-founded by Bono and strictly nonpartisan ONE is a campaigning and advocacy
organization of more than three million people taking action to end extreme
poverty and preventable disease because the facts show extreme poverty has
already been cut in half and can be virtually eliminated by 2030. Learn more at
ONE.org.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services(at)nokia.com
www.nokia.com
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Source: NOKIA via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 11.06.2013 - 09:02 Uhr
Sprache: Deutsch
News-ID 268362
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"Nokia partners with ONE to fight extreme poverty"
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