Alma Media participating in a discussion on media's brainprint
(Thomson Reuters ONE) -
Alma Media Corporation Press release 13 June 2013 at 13.45
EEST
ALMA MEDIA PARTICIPATING IN A DISCUSSION ON MEDIA'S BRAINPRINT
Alma Media has today participated in the "Mirrors or Movers" seminar in London
to present the results of the Lapin Kansa tablet pilot and discuss the impact of
media content. The seminar introduced the concept of brainprint, which describes
the responsibility and influence of the media sector.
The media sector makes up only a small fraction of global business and resource
usage, but it has substantial influence. The Media CSR Forum, a corporate
responsibility network comprised of European media companies, organised the
"Mirrors or Movers" seminar in London to discuss the impact of media on society.
- The media sector is going through transformational changes and its traditional
business models are being challenged. As media companies look for new business
opportunities and ways to increase digital revenue, they should also forge
deeper relationships with their audiences. Media has an impact on the individual
and on society at large, and we should strive to better understand this impact,
says Riikka Poukka, Alma Media's Corporate Responsibility Manager.
A report on brainprint, a framework for measuring responsibility in the media
sector, was presented at the seminar. The brainprint report summarises six modes
in which media content affects society: questioning and challenging existing
practices and structures, deliberately taking a partisan stance through
campaigning, inspiring and presenting new perspectives, silencing or amplifying
voices on certain topics, and normalising new forms of behaviour.
- In Finland, ethics and self-regulation in journalism have a long history and
strong position. The brainprint debate brings a new perspective to understanding
media, one that highlights the significance of content choices. As part of its
Sustainable Media corporate responsibility programme, Alma Media is eager to
start this discussion in Finland. Transparency and allowing all voices to be
heard is particularly important in a small language region such as ours, Poukka
continues.
Lapin Kansa, an Alma Media newspaper, presented the results of a tablet pilot
carried out in sparsely populated areas of Lapland at the seminar. In the pilot,
50 customers residing in locations beyond the reach of early morning deliveries
were provided with a tablet device and the digital edition of Lapin Kansa for a
period of six weeks. The tablet pilot is an example of actively changing media
consumption habits through experimentation.
- The newspaper is a smart product, the primary footprint of which is the
brainprint. It can activate or passivise, inspire or discourage. The media use
of even long-term subscribers of the newspaper changed during the tablet pilot.
The regional newspaper became a part of morning routines and reduced the time
spent watching television and listening to the radio. We managed to strengthen
the image of the regional newspaper as a source of fresh news and even improve
the self-esteem of people who live in sparsely populated areas, explains Matti
Posio, Editor-in-Chief of Lapin Kansa.
More information:
Riikka Poukka, Corporate Responsibility Manager, Alma Media Corporation, tel.
+358 050 5758217
Matti Posio, Editor-in-Chief, Lapin Kansa, tel. +358 40 7717828
Link to the report:
http://mirrorsormovers.com
Alma Media in brief
Alma Media is a media company focusing on digital services and publishing. In
addition to news services, the company's products provide useful information
related to lifestyle, career and business development. The services of Alma
Media have expanded from Finland to the Nordic countries, the Baltics and
Central Europe. The company employs approximately 1,900 professionals (excluding
distributors), of whom over 20% work outside Finland. Alma Media's revenue in
2012 totalled approximately MEUR 320. Alma Media's share is listed on NASDAQ OMX
Helsinki. Read more at www.almamedia.com
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originality of the information contained therein.
Source: Alma Media Oyj via Thomson Reuters ONE
[HUG#1709245]
Unternehmensinformation / Kurzprofil:
Datum: 13.06.2013 - 12:45 Uhr
Sprache: Deutsch
News-ID 269484
Anzahl Zeichen: 5030
contact information:
Town:
Helsinki
Kategorie:
Business News
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