Ericsson advances HD services for Thai television viewers
(Thomson Reuters ONE) -
* Refreshes and expands TrueVisions' infrastructure
* Enhanced consumer experience for TrueVisions' subscribers
* Increased capacity for more HD channels
TrueVisions, the largest satellite and cable TV provider in Thailand, has
upgraded its existing video compression system with Ericsson (NASDAQ:ERIC),
enabling it to offer more high-definition channels and greater quality of
service to its subscribers. The upgrade extends the long-standing partnership
between TrueVisions and Ericsson in enabling high-quality television services
for viewers in Southeast Asia.
Vichai Sernvongsat, CTO, TrueVisions, says: "We have a strong commitment to our
viewers to deliver high-quality content from across Thailand and around the
world. As part of that, we place a huge amount of importance on picture quality
and overall experience. Our long-established partnership with Ericsson left us
in no doubt that this upgrade to our existing system would provide the quality
and reliability we need to provide more high-definition services to our
subscribers. We are pleased to benefit from Ericsson's expertise in delivering
market-leading next generation solutions."
TrueVisions selected Ericsson's VPC/ EN8100 MPEG -2 encoding lineup for the
technology refresh and VPC/ EN8190 encoder lineup for the expansion of HD MPEG-
4 AVC services, gaining more than six extra channels per transponder. Offering
major advances in performance and bit-rate reductions, Ericsson's compression
solutions enable operators to reduce transmission opex, launch additional new
services within existing transmission bandwidths, and to decrease running costs
through reduced power and cooling requirements.
Ward Hansford, Head of APAC region, TV Compression Business, Ericsson, says: "We
are increasingly moving towards an all-digital, all-HD world. We know from
Ericsson's 2012 ConsumerLab report that there is significant demand for high
quality - 41 percent of consumers surveyed were willing to pay for high-
definition content. As high-definition continues to gain momentum across the
Asia Pacific region, we are providing the solutions that enable operators to
meet the increasing consumer demand for superior TV experiences and enhanced
picture quality. We continue to act as a trusted partner for operators
throughout the APAC region with our unique product portfolio that enables HD
today and provides seamless expansion in the future."
NOTES TO EDITORS
Ericsson EN8100 MPEG-2 SD encoder module
Ericsson EN8190 MPEG-4 AVC HD encoder module
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
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E-mail: investor.relations(at)ericsson.com
Ericsson advances HD services for Thai television viewers:
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Source: Ericsson via Thomson Reuters ONE
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Datum: 18.06.2013 - 10:00 Uhr
Sprache: Deutsch
News-ID 270594
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