Professor Michael E. Porter at AgriVision 2013: "Creating a successful strategy: The shared value in an era of constrained resources"
(Thomson Reuters ONE) -
Noordwijk aan Zee - At the seventh AgriVision conference, the world's foremost
authority on strategy, competition and competitive advantage, Professor Michael
Porter of the Harvard Business School explained the concept of shared value and
he showed how companies need to go beyond corporate social responsibility to
understand their role in society.
The principle of shared value involves creating economic value in a way that
also creates value for society by addressing its needs and challenges. A host of
factors, such as the scarcity of natural resources, will drive unprecedented
opportunities to create shared value. Michael Porter: "The purpose of the
corporation must be redefined as creating shared value, not just profit per se.
This will drive the next wave of innovation and productivity growth in the
global economy."
While corporate social responsibility programmes focus mostly on reputation and
have only a limited connection to business, shared value is integral to a
company's profitability and competitive position. Shared value offers major
opportunities in the animal nutrition industry to innovate and grow while
contributing to one of the world's most important human needs.
Knut Nesse, Nutreco CEO: "We are very pleased that Michael Porter explains the
concept of shared value creation to key stakeholders in international feed-to-
food chains here at AgriVision. In a world with limited natural resources and a
growing population, there is a rising demand for high quality animal and fish
proteins. At Nutreco, we aim to create shared value by providing innovative and
sustainable nutritional solutions that best support the performance of farmed
animals and fish. At this AgriVision we want to stimulate and inspire
stakeholders in the agri-business to go beyond corporate social responsibility
and embrace the concept of shared value creation."
AgriVision 2013, organised by Nutreco from 18 - 20 June, identifies enabling
factors and opportunities between a broad spectrum of key stakeholders in the
agri-business value chains. 'Feeding the future' is Nutreco's mission and
AgriVision explores ways to sustainably feed generations to come.
The global population is growing in number and income; many more people expect
to eat more and animal proteins, such as meat, milk, fish and eggs, rank high on
their list of preferences. Numbers are predicted to stabilise at around 9
billion people by 2050. Can the world produce enough food and keep on producing
that food year after year without jeopardising the environment? What must we do
in order to double our food production while halving our footprint?
The AgriVision conference looks at how to provide more food from less of the
world's resources through more efficient and sustainable extraction, conversion
and use. Shared value can play a role in this.
AgriVision 2013 is organised by Nutreco and sponsored by Evonik, DuPont and
Rabobank.
END OF PRESS RELEASE
Nutreco
Nutreco is a global leader in animal nutrition and fish feed. Our advanced feed
solutions are at the origin of food for millions of consumers worldwide.
Quality, innovation and sustainability are guiding principles, embedded in the
Nutreco culture from research and raw material procurement to products and
services for agriculture and aquaculture. Experience across 100 years brings
Nutreco a rich heritage of knowledge and experience for building its future.
Nutreco employs approximately 10,000 people in 30 countries, with sales in 80
countries. Nutreco is listed on the NYSE Euronext stock exchange in Amsterdam
and reported annual revenues of EUR 5.2 billion in 2012.
www.nutreco.com
For more information:
Miriam ter Braak, Senior External Communications Manager
Telephone: +31 33 422 6141
Mobile: +31 630654251
E-mail: miriam.ter.braak(at)nutreco.com
The full press release is attached in the pdf below
Professor Michael E. Porter at AgriVision 2013:
http://hugin.info/133565/R/1710545/567258.pdf
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originality of the information contained therein.
Source: Nutreco via Thomson Reuters ONE
[HUG#1710545]
Unternehmensinformation / Kurzprofil:
Datum: 19.06.2013 - 16:05 Uhr
Sprache: Deutsch
News-ID 271422
Anzahl Zeichen: 5001
contact information:
Town:
Amersfoort
Kategorie:
Business News
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