Ericsson to acquire leading media services company Red Bee Media

Ericsson to acquire leading media services company Red Bee Media

ID: 274632

(Thomson Reuters ONE) -


* Acquisition broadens Ericsson's broadcast services portfolio and further
expands its capabilities in the TV industry
* 1,500 highly-skilled broadcast services professionals to join Ericsson
* Adding new operations in Europe and Australia

Ericsson (NASDAQ:ERIC), a world-leading provider of communications technology
and services, today announced its intention to acquire Red Bee Media, a world-
leading media services company headquartered in the UK, from an entity
controlled by Macquarie Advanced Investment Partners, L.P.

The acquisition, which is subject to regulatory approval, supports Ericsson's
strategy to grow in the broadcast services market and takes advantage of its
technology and services leadership to help broadcasters and content owners
address the convergence of video and mobility. It will bring 1,500 highly-
skilled employees, as well as media services and operations facilities in the
UK, France, Germany, Spain and Australia. This will further strengthen
Ericsson's broadcast services business, which was started in 2007 and expanded
in 2012 with the acquisition of Technicolor's Broadcast Services Division.

With 1,240 of Red Bee Media employees being based in the UK, Ericsson's UK
business would grow to around 4,000 employees and with more than one-third
working in the media services business, the UK will become a global media hub
for Ericsson.

Since its foundation in 2005, Red Bee Media has established itself as a strong
and diverse business with a growing number of customers around the world. It
provides a range of media services; from media asset management to playout and
digital video publishing, metadata services, multilingual access services and
creative services to major broadcasters and broadband platforms. Red Bee Media,
which is known for its high quality playout services, is also the largest




editorial metadata provider in Europe, delivers more than 100,000 hours of
subtitling per year for leading broadcasters.

The Television and Media industry is undergoing an unprecedented transformation
driven by consumers' appetite for rich, interactive, anytime, anywhere
entertainment. The confluence of communications, broadband and media
technologies and the use of IP and mobile networks to generate and deliver such
experiences is creating new opportunities in the ecosystem.

New services are expanding and re-defining the way consumers experience
entertainment, placing new economic and creativity demands on businesses -
whether they be broadcasters, telcos or other media companies - worldwide.
According to the Ericsson Mobility Report June 2013 release, video is the single
biggest contributor to traffic in mobile networks and this is expected to grow
60 percent annually until the end of 2018.

"Ericsson is making a step change to our business, cementing our commitment to
TV and broadcast services and continuing a journey we started in 2007," says
Magnus Mandersson, Executive Vice President and Head of Business Unit Global
Services, Ericsson. "We can create value for broadcasters by making digital
content more accessible, enabling monetization of TV content more efficiently.
Video traffic shows very strong uptake in the mobile networks and Ericsson can
address the need of both broadcasters and telecom operators through our
technology expertise and services capabilities."

Ericsson's core capabilities in hardware, software, systems integration and
management/operations services have been deployed worldwide in the
communications and broadband businesses to create success for many players.
Ericsson provides innovative technology solutions for content acquisition,
exchange, distribution, delivery and the provisioning of multi-screen
entertainment experiences based on a 20-year, Emmy award winning heritage in
media research and development.

Ericsson's broadcast services expertise makes use of its industry leading
position in managed services and serves leading regional and global broadcasters
to bring enhanced efficiency into their business operations - being it live or
thematic content.

Serving one billion subscribers worldwide, Ericsson is the leading provider of
managed services for telecom operator networks. It has invested in processes,
methods and tools in this segment for more than 15 years. In recent years,
Ericsson has expanded this successful business model to other industries, such
as utilities, transportation and the TV industry.

The closing of the acquisition is subject to approval from relevant regulatory
authorities and other contractual conditions. After completion, Red Bee Media
will be incorporated into Ericsson's Business Unit Global Services.



NOTES TO EDITORS

Photo of Magnus Mandersson:
www.ericsson.com/thecompany/press/photolibrary/management

Ericsson's Mobility Report 2013: www.ericsson.com/ericsson-mobility-report

Ericsson's role in the TV industry - media kit:
www.ericsson.com/thecompany/press/mediakits/tv-industry

Broadcast Services background material:
www.ericsson.com/thecompany/press/backgrounders

Read more about Red Bee Media at www.redbeemedia.com
Red Bee Media is one of the world's leading media services companies. Working
with broadcasters, content owners, platform operators and brands, the company
blends technology and creative expertise to provide a range of services; from
playout, multi-platform media management and distribution through to access
services, metadata, content discovery, companion applications, content marketing
and brand consultancy.

Ericsson's acquisition of Technicolor's Broadcast Services Division

www.ericsson.com/thecompany/press/releases/2012/07/1623638

Extended partnership with TV5Monde: www.ericsson.com/news/1638215

Ericsson to manage HBO Nordic's playout services: www.ericsson.com/news/1638933

Ericsson to operate TV4 Group's playout services: www.ericsson.com/news/1355548

Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press

Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericssonpress



FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com



Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com






Ericsson to acquire Red Bee Media :
http://hugin.info/1061/R/1713075/568572.pdf



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE
[HUG#1713075]




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Bereitgestellt von Benutzer: hugin
Datum: 01.07.2013 - 08:30 Uhr
Sprache: Deutsch
News-ID 274632
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