Identive Group Inc.: Identive's iPhone App for Tagtrail Mobile Services Platform Now Available in Apple App Store
(firmenpresse) - (DGAP-Media / 09.07.2013 / 12:00)
- Expands Tagtrail's rich user experience to more than 300 million iPhones
- Enables easy delivery and measurement for mobile consumer campaigns
SANTA ANA, Calif. and ISMANING, Germany, July 9, 2013 - Identive Group,
Inc. (NASDAQ: INVE) (Frankfurt: INV), a provider of solutions and services
for the identification, security and RFID industries, announced
availability of its Tagtrail(TM) mobile app for iOS devices in the Apple(R)
App Store.
This immediately enables retailers and marketers to include the large base
of iOS users in their near field communication (NFC) campaigns by simply
integrating or adding quick response (QR) codes. Campaign owners can deploy
dynamic mobile campaigns to promote their services or brands with the
confidence that they are reaching both iOS and Android users and that their
taps and scans can be measured to evaluate campaign success. The more than
300 million iPhone(R) users now can access and share a broad array of
content delivered through Tagtrail's secure, cloud-based dynamic content
delivery platform.
'Our vision for Tagtrail is to enable the delivery of dynamic and relevant
content directly to users' smartphones, where it can be saved and acted
upon,' said David Holmes, vice president Mobility&NFC Solutions for
Identive. 'Large mobile campaigns using NFC tags in Europe and North
America are quickly expanding Tagtrail's footprint and increasing its
visibility with consumers. Our new iOS app allows iPhone users to enjoy a
rich mobile experience when they scan QR codes integrated into Tagtrail NFC
campaigns. Content downloaded using the app is formatted for easy viewing
on the iPhone's screen; and iOS users can then see a history of Tagtrail
scans on their devices, take content with them to re-live later, and share
that content via social networks.'
Identive's patent-pending Tagtrail platform enables advertisers, marketers
and organizations of all types and sizes to deliver dynamic, personalized
content and services to users' mobile devices via NFC tags and QR codes.
The Tagtrail solution includes cloud-based content delivery and analytics
services and mobile user apps, now available for iOS and Android phones.
The new iOS Tagtrail mobile app is available for download from Apple's App
Store.
Holmes continued, 'For brand owners and service providers, our new mobile
app extends the reach and value of their Tagtrail marketing campaigns by
including the large user base of iOS devices and by enabling the collection
and analysis of data to inform marketing efforts. As with the Android app,
iPhone users are invited to create a personal profile that provides
campaign owners with high level data about who is engaging with their
campaigns. Even without downloading the app, smartphone users on any
platform can view Tagtrail content, ensuring a barrier-free solution for
campaign owners.'
More information about Tagtrail can be found at www.tagtrail.com.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building
the world's signature company in Secure ID. The company's products,
software, systems and services address the markets for identity management,
physical and logical access control, cashless payment, NFC solutions and a
host of RFID-enabled applications for customers in the government,
enterprise, consumer, education and healthcare sectors. Identive's mission
is to build a lasting business of scale and technology based on a
combination of strong technology-driven organic growth and disciplined
acquisitive expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading social
media initiatives and educational resource, AskIdentive.com. For additional
information, please visit www.identive-group.com or follow on Twitter at
(at)IdentiveGroup.
Note: Identive, the Identive logo and Tagtrail are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other company,
product or service names may be trademarks or registered trademarks of
others and are the property of their respective owners.
Contact:
Annika Walther
+49 89 9595-5220
awalther(at)identive-group.com
End of Media Release
---------------------------------------------------------------------
Issuer: Identive Group Inc.
Key word(s): Advertisement/Communication
09.07.2013 Dissemination of a Press Release, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: Identive Group Inc.
1900B Carnegie Avenue
CA 92705 Santa Ana
United States
Phone: +49 (0)89 9595 5000
Fax: +49 (0)89 9595 5555
E-mail: info(at)identive-group.com
Internet: www.identive-group.com
ISIN: US45170X1063
WKN: A1C0ZG
Listed: Freiverkehr in Berlin, Düsseldorf, München, Stuttgart;
Frankfurt in Open Market (Entry Standard)
End of News DGAP-Media
---------------------------------------------------------------------
220369 09.07.2013
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: EquityStory
" alt="East West Petroleum Provides Operational Update for Romania
Datum: 09.07.2013 - 12:00 Uhr
Sprache: Deutsch
News-ID 276506
Anzahl Zeichen: 6975
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 249 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Identive Group Inc.: Identive's iPhone App for Tagtrail Mobile Services Platform Now Available in Apple App Store"
steht unter der journalistisch-redaktionellen Verantwortung von
Identive Group Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
