DGAP-News: Ströer Media AG: Ströer to take over leading network for the sale of online advertising in Turkey and Eastern Europe
(firmenpresse) - DGAP-News: Ströer Media AG / Key word(s): Mergers&Acquisitions/Strategic Company Decision
Ströer Media AG: Ströer to take over leading network for the sale of
online advertising in Turkey and Eastern Europe
15.07.2013 / 11:28
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- Ströer internationalizes online marketing portfolio by acquiring
Ballroom Group
- Expansion of core business to include online marketing in Turkey and
Poland
Cologne, July 15, 2013 Ströer Media AG is to acquire a 53.4-percent share
in Ballroom Group, a market-leading independent network for online
advertising sales with a focus on Eastern European markets. Ströer will
take over full control of business operations at Ballroom. The aim of the
acquisition is to introduce the new business model, that has already been
successfully implemented in Germany, in Ströer's core foreign markets of
Turkey and Poland.
'In the wake of the successful launch in Germany, we have now turned our
focus toward internationalizing our new business model,' said Christian
Schmalzl, COO of Ströer Media AG. 'By pooling our expertise at a national
and international level, we will be able to enhance synergies in technology
and product development. This will put us in the position to introduce new
features, new formats and new approaches in each of our markets and then
project the findings across all core markets. Therefore we are on the right
path to become the first fully integrated premium sales house. We are
delighted to join forces with Ballroom and have such experienced management
and a dynamic, international team on board.'
The acquisition of Ballroom allows Ströer to extend its full-service
provision strategy into its Eastern European markets. The Ballroom
portfolio encompasses ad exchange services, video and display advertising,
and performance marketing. Ströer will be able to operate right from day
one with a great deal of relevance. In Turkey, Ströer is already market
leader in out-of-home advertising. Now, by joining forces with Ballroom,
Ströer has also acquired the top spot in online advertising. In addition to
Ströer's core markets of Turkey and Poland, Ballroom also operates in
Hungary, Romania and the Czech Republic.
In 2012, Ballroom generated consolidated sales of around EUR 30 million
with some 200 employees. Both parties have signed a confidentiality
agreement concerning the cost of the acquired shares. The transaction is
subject to approval by the respective antitrust authorities.
By combining out-of-home advertising and online advertising, Ströer has
opened up a brand-new, international business model. As a result, the
company is now in the position to offer its advertising clients customized
communications solutions and products across the entire value chain and
beyond:
- From branding to performance marketing.
- From regional advertising to high-impact marketing.
- From national and international reach to hyper-local precision
advertising.
- From stills to video advertising.
- From home and mobile displays to out-of-home displays.
About Ströer
Ströer Media AG is a leading provider of out-of-home and online
advertising, and offers its advertising customers individualized and fully
integrated premium communications solutions. In the field of digital media,
Ströer is setting new standards for innovation and quality in Europe and is
thus opening up new and innovative opportunities for targeted customer
contact for its advertisers.
The Ströer Group commercializes more than 280,000 out-of-home advertising
faces and several thousand websites. With consolidated revenue of EUR 560m
for the full year 2012, Ströer Media AG is one of largest providers of
out-of-home media in Europe in terms of revenue.
The Ströer Group has approximately 2,000 employees at over 70 locations.
For more information on the Company, please visit www.stroeer.de
Press contact
Ströer Media AG
Marc Sausen
Head of Group Communication
Ströer Allee 1 . D-50999 Köln
Phone: +49 (0)2236 / 96 45-246
Fax: +49 (0)2236 / 96 45-6246
Email: msausen(at)stroeer.de
IR Contact
Ströer Media AG
Stefan Hütwohl
Director Group Finance and Investor Relations
Ströer Allee 1 . D-50999 Cologne, Germany
Phone: +49 (0)2236 / 96 45-338
Fax: +49 (0)2236 / 96 45-6338
E-Mail: ir(at)stroeer.de
End of Corporate News
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15.07.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Ströer Media AG
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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221183 15.07.2013
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