National Wholesale Liquidators Wins Channel Innovation Award
Retailer Leverages nGage Labs Solutions to Engage Shoppers From Home to In-Store
(firmenpresse) - SCOTTSDALE, AZ -- (Marketwired) -- 07/18/13 -- nGage Labs, Inc., the leading provider of in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers, today announced that a valued customer, National Wholesale Liquidators, received the annual Channel Innovation Award for its innovative use of mobile shopper engagement. National Wholesale Liquidators uses solutions to power its award-winning SmartMoney shopper engagement program.
Based in Hempstead, New York, National Wholesale Liquidators is a large-format, warehouse-style discount retailer offering a large variety of products from furniture to food all at rock bottom prices. National Wholesale Liquidators' innovative use of mobile promotions and in-store engagement through integration with interactive kiosks was cited as a chief reason the company was selected as an award winner.
"We're proud to be a winner of the Channel Innovation Award," said Drew Bickel, Director for National Wholesale Liquidators. "We've proven that shopper engagement technologies are a valuable tool to keep customers shopping more and buying more at our stores. NGage Labs has been a great partner along our journey to deliver a better, richer shopping experience for our customers. Through this mobile capability we've seen dramatic improvements in shopping basket sizes without sacrificing margin."
The Retail TouchPoints Channel Innovation Award is designed to honor retailers who are achieving cross-channel success in today's challenging retail environment.
"National Wholesale Liquidators is a deserving winner of the Retail TouchPoints Channel Innovation Award," said Rod Ford, CEO of nGage Labs. "Their use of customer data, mobile SMS, situationally-targeted offers, and SmartMoney in-store engagement interactive kiosks all deliver tremendous value to their customer which is key to adoption of any technology in a retail environment."
provided National Wholesale Liquidators with the ability to quickly build a mobile community, understand behavioral characteristics of their customer from both surveys and purchase patterns and then to segment audience based on factors such as repeat shopping, gender, campaign responsiveness and store location. National Wholesale Liquidators then leveraged the nGage Labs Shopper Engagement solution to execute campaigns, contests, and offers across mobile and in-store engagement kiosks to deliver rich content and highly impactful shopper engagements.
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Over a 100,000 shoppers pass through the doors of NWL stores each week looking for and receiving value for their dollar as they choose from a large variety of products. NWL operates a growing chain of value-based big box style stores across New York, New Jersey, and Massachusetts. Visit our stores, or Facebook/NationalWholesale for more information.
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at . More than 25,000 retail executives tap into the weekly Retail TouchPoints newsletter, covering every type of line of business, from C-level executives, to Marketing, Merchandising, Store Operations, IT and Supply Chain. Visit for more information.
provides in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers directly via the customer's mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud platform, in-store location technologies, and dynamic real-time purchase propensity analytics, retailers can finally deliver a customized, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers stay longer, buy more, and increase store visits. For more information, visit .
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Larry Negrich
VP, Marketing
480.264.7779
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Datum: 18.07.2013 - 11:00 Uhr
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