Publicis Groupe : Appointments
(Thomson Reuters ONE) -
Publicis Groupe PROMOTES Pete Stein to CEO of Razorfish Worldwide
Shannon Denton Named Chief Executive of Razorfish
North America
Rishad Tobaccowala Named Chair of Razorfish and DigitasLBi
PARIS/NEW YORK - Publicis Groupe [EURONEXT PARIS: FR0000130577, CAC 40] today
announced that it has named Pete Stein, currently President of Razorfish East,
to serve as CEO of Razorfish Worldwide. He replaces Bob Lord, who has taken a
new role with AOL Networks. Shannon Denton, currently President of the Central
US Division of Razorfish, will become CEO of Razorfish USA. Rishad Tobaccowala
becomes Chair of Razorfish and DigitasLBi, providing strategic direction to the
digital agencies while also working with VivaKi CEO Frank Voris to activate
technology and build digital products for Publicis Groupe through cross-agency
collaboration.
"Under Bob's leadership, Razorfish has become one of the world's largest
interactive marketing and technology companies, and among Bob's many
contributions to the Groupe is the significant depth of talent and leadership he
nurtured as CEO," said Maurice Lévy, CEO of Publicis Groupe. "Promoting Pete
Stein and Shannon Denton to executive leadership roles creates a seamless
transition thanks to their digital acumen and entrepreneurial spirit they have
delivered to their clients, global staff and to Publicis Groupe. Having Rishad
serve as Chair provides strategic oversight and creates a synergy that allows us
to optimize the investments we are making in technology and the development of
the next generation solutions that our clients need to stay connected to
digitally empowered consumers."
The new appointments reinforce Publicis Groupe's commitment to be a leader in
digital marketing, and to build products and platforms that enable its agencies
and their clients to navigate the multiple digital devices that dominate
consumer attention. Having launched and scaled such successful products as
Audience On Demand®, Fluent and CRM365, the Groupe's leading digital agencies
-Razorfish, VivaKi and DigitasLBi - are adept at building cutting-edge digital
solutions, including next-generation storytelling capabilities, pipelines and
distribution systems, technology and software services and data capture and
management systems.
"I've had the good fortune to work with both Pete and Shannon on several
initiatives, and I am fully aware of their talent, creativity and commitment to
create brand experiences that build business growth for clients," said
Tobaccowala. "They have the future of Razorfish well in hand, and now we have
another opportunity to leverage our combined strengths to identify, build and
scale new tools and technology together to the benefit of our clients."
Stein will report to Tobaccowala in his new role, as will Luke Taylor, Global
CEO of DigitasLBi and Stephan Beringer, Chief Growth and Strategy Officer for
Razorfish and DigitasLBi. Christian Juhl, who leads Razorfish West, will also
report into Tobaccowala and will transition into a new global role that will be
announced when finalized.
As President of the East region of Razorfish, Stein has served some of the
agency's largest clients including Citibank, UNIQLO and Mercedes-Benz USA. A 17-
year veteran of the agency, he has led a wide variety of initiatives in the
areas of strategic planning, integrated and relationship marketing, digital
campaign development and e-commerce system development and implementation. He
has served as executive sponsor of the agency's mobile and social practice
groups, two of the organization's fastest-growing disciplines, which increased
45% and 19% year over year, respectively, in 2012. Additionally, he has chaired
the agency's involvement in Viva Women!, the Groupe's global initiative to help
women succeed and lead at Publicis Groupe companies. Prior to joining Razorfish,
Stein held a variety of executive and client management positions at Scient,
KPMG Peat Marwick and NetResponse.
Denton is a 13-year veteran of Razorfish and is currently President of the
Central region, commanding 600 employees across Chicago, Atlanta and Austin. He
also served as executive lead of several global practice groups within Razorfish
including Multi-Channel Commerce, Analytics and the Emerging Experiences lab -
an innovation practice that brings the latest mobile and digital out-of-home
experiences to clients world-wide. He is also the founder of Razorfish
Platforms - a unit that offers cloud-based technology services and hosted
platforms to clients through the Fluent product suite.
As Chief Strategy and Innovation officer of VivaKi, Tobaccowala has led Emerging
Opportunities and Partnerships for VivaKi and Publicis Groupe. Emerging
Opportunities focuses on co-creating the future with digital start-ups, media
companies and brands. The Partnerships practice manages the enterprise
relationships for Publicis Groupe including Google, Facebook, Microsoft and
Apple as well as a range of ad-tech specialists such as Blue Kai, Medialets and
Adelphic. With 30 years of experience, Tobaccowala is widely recognized as a
digital pioneer and futurist.
"After more than 17 years with this organization, the last five on the Global
Executive Team, I am ready for this new opportunity," said Stein. "I'm proud to
lead an organization that is as entrepreneurial as it is established, as strong
in China as it is in the United States. Our Next Chapter awaits, and I am
thrilled with what we are already actively authoring at the convergence of
technology and marketing."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe
Viva la Difference !
About Razorfish
Razorfish, the only digital agency to receive back-to-back rankings in
Advertising Age's 2011 and 2012 A-List, creates experiences that build
businesses. As one of the largest interactive marketing and technology companies
in the world, Razorfish helps its clients build better brands by delivering
business results through customer experiences. Razorfish combines the best
thought leadership of the consulting world with the leading capabilities of the
marketing services industry to support our clients' business needs, such as
launching new products, repositioning a brand or participating in the social
world. Razorfish has offices in markets across the United States, and in
Australia, Brazil, China, France, Germany, Japan, and the United Kingdom.
Clients include Mercedes, Unilever, and McDonald's. Razorfish is part of
Publicis Groupe.
Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter
at (at)razorfish
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communication +33 1 44 43 72 83
Martine Hue Investor Relations +33 1 44 43 65 00
Stéphanie Constand-Atellian Investor Relations +33 1 44 43 74 44
VivaKi
Cheri Carpenter Chief Communications Officer +1 312 220 6218
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originality of the information contained therein.
Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1717502]
Unternehmensinformation / Kurzprofil:
Datum: 19.07.2013 - 06:00 Uhr
Sprache: Deutsch
News-ID 279962
Anzahl Zeichen: 9341
contact information:
Town:
Paris
Kategorie:
Business News
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