Health Insurance Organizations Deploy LiveLOOK Co-Browse Technology to Be Ready for Increased Consumer Engagement
(firmenpresse) - MATAWAN, NJ -- (Marketwired) -- 07/23/13 -- , developer of the world's most deployed , has significantly increased engagements with companies in the health insurance industry over the past six months. As PPACA-mandated are built and set to launch in October 2013, both carriers and state exchanges have provisioned LiveLOOK Co-Browse technology as a tool to better help online consumers entering the marketplace in the coming year.
"With an expected new entrants to the insurance marketplace coming in 2014, we've seen the insurance industry take major steps to improve customer service capabilities recently," said Chris Czekaj, SVP of Sales & Marketing at LiveLOOK. "The companies we're working with are well prepared to meet the needs of online consumers who are not necessarily very tech savvy, and who are likely to need a little extra help finding information, selecting and applying for coverage, and using the various member services tools already in place with the carriers."
Co-Browsing is proven to drive efficiency, particularly when it comes to customer interactions related to performing complex activities online. One of the key benefits of LiveLOOK's Co-Browse solution, and what makes it particularly attractive for health insurance organizations, is that it enables personal, in-depth online assistance while keeping call handling time down and maintaining strong first contact resolution rates. Another key factor for choosing LiveLOOK's Co-Browse solution is its patented security and privacy settings, which enable blocking of sensitive patient information to alleviate HIPAA concerns.
"It's the ability to deliver that kind of positive customer experience securely, and while improving contact center metrics across the board, that makes Co-Browse so attractive to the insurance companies we're working with, and what has driven our recent selection by major insurance organizations in Florida, Alabama, Pennsylvania, Arizona and Michigan," said Czekaj.
LiveLOOK is the industry leader for enterprise co-browsing and real-time collaboration technologies. LiveLOOK's product suite enables instant-launch, mobile-friendly co-browsing and is universally compatible. Through an innovative, patented approach to co-browsing technology, LiveLOOK helps companies transform customer engagement. For more information, visit
Michelle Brusyo
732-520-2008
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Datum: 23.07.2013 - 13:07 Uhr
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