SMEs Three Times as Positive About Olympics One Year On
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwired) -- 07/26/13 -- Backing up consumer research released today(1) that shows the UK public are positive about the Olympics a year on, AXA Business Insurance research reveals small businesses are also upbeat about the Olympic effect.
Ahead of the Olympics in 2012, AXA polled small businesses about their view of the games. Just 10 per cent said they felt the event would be positive for their business. When polled again a year later, 15 per cent felt the games had been positive for business during the actual games. While an additional 13 per cent felt that they had seen benefit during and after the games and 2 per cent had seen positive effects in the year since the games - a total of 30 per cent showing a positive response.(2)
This reflects the overwhelmingly positive views from consumers which show that more than two thirds of people believed the games were worth it and that 74 per cent would welcome them back in the UK.
Gordon Rutherford, head of marketing and e-commerce at says: "It is great to see that three times as many SMEs saw benefit from the games than had anticipated it in advance.
"We hope that the Olympic effect coupled with the general optimism(3) that we know is abundant among the SME community at the moment means the growth of small businesses in the UK can continue to thrive and provide the bedrock for the UK economy."
Notes to Editors
About AXA Business Insurance
AXA Business Insurance is part of AXA Insurance UK plc, which belongs to the AXA group of companies. With us, you choose the business insurance that's right for you. We offer public liability, employers' liability and professional indemnity insurance online to start ups, sole traders, self-employed people and small businesses. In addition we offer van insurance and landlord insurance. AXA Business Insurance also runs which provides resources to help protect and grow small businesses.
You can follow AXA Business Insurance on Twitter , for business insurance help, and , for the latest business news. You'll also find AXA Business Insurance on and - and you can watch expert guides and business case studies on the AXA Business Insurance channel.
About AXA
The AXA Group is a worldwide leader in insurance and asset management, with more than 163,000 employees serving 102 million clients in 57 countries. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 4.3 billion. AXA had Euro 1,116 billion in assets under management as of December 31, 2012.
In the UK AXA operates through a number of business units including: AXA Wealth, AXA Commercial Lines and Personal Intermediary, AXA Personal Direct and Partnerships, AXA PPP healthcare, AXA Ireland and an independent distribution business Bluefin. AXA employs over 12,000 staff in the UK.
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The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme's Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.
(1) ComRes poll for the BBC
(2) Research carried out by AXA among 500 SMEs across the UK
(3) AXA's SME Optimism Index released in June 2013 shows eight out of ten SMEs are currently upbeat about business prospects
Contacts:
AXA Business Insurance press office
Miranda Seymour
0208 246 6853 / 07966 549413
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Datum: 26.07.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 282200
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