WISeKey becomes Official Fan App Supplier of ORACLE TEAM USA, Defender of the 34th America's Cup
(Thomson Reuters ONE) -
Geneva/San Francisco 29 July 2013 -- WISeKey, the bespoke Swiss digital security
solutions company, was today named the Official Fan App Supplier of ORACLE TEAM
USA, the sailing syndicate preparing to defend the 34th America's Cup in San
Francisco this September. The WISfans© ORACLE TEAM USA app will allow fans to
follow social posts from the sailors and team, providing even those without
social media accounts a means to engage in real-time interaction with their
favorite crew members. The app leverages the team's worldwide fan ecosystem
(Facebook, Twitter, Instagram, videos, photos, blogs, sponsor-supported social
campaigns, etc.) to generate exciting, interactive and relevant content via a
secure mobile app, with fun digital features such as biometric resemblance
comparisons to ORACLE TEAM USA sailors.
The first version of the app is scheduled for release end of July and will be
the first time this technology is used by a professional sports team in the U.S.
In addition to ORACLE TEAM USA, the list of iconic sports brands powered by
WISeKey WISfans© includes Real Madrid (in the Chinese market), FC Barcelona, and
CR Flamengo.
A subsequent version of the app, to be launched in August, will incorporate
links to a new ORACLE TEAM USA mobile game, the Official PUMA/ORACLE TEAM USA
store and fan hub, 3D animation of the team's AC72 racing yacht and more. This
will give fans a unique mobile experience, facilitating full interaction with
the American team during the America's Cup Finals.
"We are pleased to join forces with WISeKey to build fan engagement through
mobile platforms," said Grant Simmer, General Manager of ORACLE TEAM USA. "The
app creates a unique fan experience and a stronger community through an easy
link to the team's online content. As technology is a driving force in our
respective fields, developing an engaging digital destination is a natural
outcome for ORACLE TEAM USA and WISeKey."
© ORACLE TEAM USA / Photo : Guilain GRENIER
"We're proud to be named the exclusive supplier of the ORACLE TEAM USA mobile
fan application," said Carlos Moreira, WISeKey Founder and CEO. "WISeKey and
ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering
nature of first-rate technology. This partnership confirms WISeKey's commitment
to developing its brand in the US market, and repeats the successes achieved
during both the 2007 and 2010 America's Cup."
WISeKey Conference
On September 2, the ORACLE TEAM USA headquarters in San Francisco will be the
site of a WISeKey-hosted conference on sports brand connectivity which will
include a presentation of WISfans©, its new mobile app which allows sports
brands to stay connected with their fan ecosystems on and off the sports fields
in fluid continuity. Few things engender engagement and passion like sports.
Sports have the ability to excite, inspire, and transcend boundaries, with true
fans following teams and players with tremendous allegiance. WISfans© harnesses
original content created by athletes and their teams via social media platforms,
and further enriches this with exclusive content both from current players and
sports legends, bringing a new level of empowerment to the fan mobile
experience.
About ORACLE TEAM USA
When ORACLE TEAM USA won the 33rd America's Cup in February 2010, not only did
team owner Larry Ellison succeed in his goal of bringing the America's Cup
"home" to the United States, but his team became the Defender of the 34th
America's Cup. Led by CEO Russell Coutts and skipper Jimmy Spithill, ORACLE TEAM
USA is comprised of the best international sailing, design, build and support
talent to defend the trophy on San Francisco Bay in September 2013.
About WISeKey
WISeKey is a leading global digital security solutions company. Working at the
forefront of information cybersecurity, identity management, and mobile software
services, WISeKey's mission is to facilitate the global growth of secure
electronic transactions by providing individuals, businesses, and governments
with advanced technology and services that authenticate and protect digital
identity across the full spectrum of personal, business and administrative
transactions online. WISeKey, established in Geneva, Switzerland in 1999,
(http://www.wisekey.com), is a World Economic Forum Global Growth Company.
You can download the Official ORACLE TEAM USA WISfans App at:
http://wisfans.com/otusa.
WISeKey: ORACLE TEAM USA:
Satu Kulmala Lisa Ramsperger | Communications
PR and Communications US Mobile: +1-415-539-6114
Tel. +41 78 676 4745 lramsperger(at)oracleteamusa.com
skulmala(at)wisekey.com 999 Marin St | San Francisco | CA 94124
oracleteamusa.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: WISeKey via Thomson Reuters ONE
[HUG#1719288]
Unternehmensinformation / Kurzprofil:
Datum: 29.07.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 282562
Anzahl Zeichen: 6079
contact information:
Town:
Geneva
Kategorie:
Business News
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