PaperG to Host New Madison&Main Panel Series in Dallas
Industry Experts From Dallas Morning News, DexMedia and Belo Corp. Gather to Discuss the Intersection of National and Local Media and Advertising
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 07/31/13 -- PaperG (), the leader in digital display advertising that automates the entire ad campaign from creation to distribution, announced its new multi-part panel event, The Madison&Main Series, which explores the intersection of Madison Avenue and Main Street and how ad technology is changing local advertising. The first event kicks off in Dallas, TX, and will focus on the growing trend of publishers acting as full-service advertising agencies.
"Publishers are increasingly upping the ante by offering their advertiser clients more well-rounded advertising capabilities rather than just publishing media and selling ads alongside them," said PaperG CEO Victor Wong. "This panel is a great way for us to explore the topic and give people a firsthand look at the driving force and benefits of the trend."
The inaugural panel discussion will include some of the industry's brightest minds, and give attendees the rare opportunity to hear views from multiple sides of the discussion, from folks who have morphed a publisher into an agency, launched a separate publisher-owned agency, and kept a pure agency model. PaperG CEO, Victor Wong will moderate the discussion, which will feature James Price, Vice President of Digital at DexMedia, David Karabag, Director of Product Management at Belo Corp., and Bobby Davis, Sr. Sales & Marketing Consultant at Dallas Morning News.
The panel will take place on the evening of August 7, 2013 from 5:00pm - 8:00pm CDT at White Space in Dallas, TX. An evening reception will follow the panel with free beverages and snacks for attendees to enjoy while networking. For more information and to register for the event, please visit madisonandmain.eventbrite.com.
For future panel consideration and any other inquiries, please email Asees Singh, PaperG PR Manager at .
PaperG is the leader in digital display advertising that automates the entire ad campaign from creation to distribution. The technology pulls relevant content from 1st-party sources and 3rd-party websites to generate an initial ad creative and suggested targeting parameters. PaperG powers display ads for 20,000+ small and medium sized advertisers through it's partnership with over 150 media companies including Hearst, AOL Patch, and The Weather Channel.
Contact:
Asees Singh
PaperG PR Manager
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Unternehmensinformation / Kurzprofil:
Datum: 31.07.2013 - 13:37 Uhr
Sprache: Deutsch
News-ID 283444
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SAN FRANCISCO, CA
Kategorie:
Advertising, PR and Marketing
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