European Travel Commission and Orbitz Launch Exclusive Marketing Partnership
(Thomson Reuters ONE) -
MyPassport2Europe campaign offers participants the chance to win a dream
vacation to Europe
CHICAGO, August 1, 2013 - Orbitz Worldwide (NYSE: OWW), a leading online travel
company with a portfolio of consumer brands that includes ebookers
(www.ebookers.com), Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com)
and HotelClub (www.hotelclub.com), has partnered with the European Travel
Commission (ETC) to promote North American travel to Europe through the launch
of a social media campaign, "MyPassport2Europe," and an advertising match
agreement open to all 33 ETC member countries. "MyPassport2Europe" launches
today and runs through August 31, offering participants the opportunity to win a
two-week dream vacation to Europe, including flight and accommodation prizes for
two that will be provided by Orbitz.com, the exclusive OTA partner for this
marketing initiative.
In support of the "Destination Europe 2020" initiative, a long-term strategy to
strengthen the image of European tourism, "MyPassport2Europe" is designed to
foster direct engagement with consumers during the trip planning stage and
position Europe as a premier destination for every kind of traveler. As
promoted through ETC social media channels including Facebook, Twitter and
Pinterest as well as a standalone website at www.mypassport2europe.com, contest
participants will be asked to answer trivia questions about all 36 European
countries. Orbitz.com will provide the winners with round trip air travel for
two and accommodations for two weeks in a European destination of their choice.
The partnership between ETC and Orbitz also calls for a significant advertising
component whereby Orbitz will offer ETC members a dollar-for-dollar match that
will double the value of any branding, production or lead generation marketing
efforts across all Orbitz Worldwide consumer sites, including Orbitz
(www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers
(www.ebookers.com) and HotelClub (www.hotelclub.com). The match program can be
applied to any of Orbitz Worldwide's digital media solutions to reach qualified
travelers, including email marketing, retargeting, digital advertising, lead
generation, sponsored promotions, co-op campaigns and social media.
"Orbitz has proven to be a hands-on, full-service media partner that leverages a
broad spectrum of solutions to bring our message to the right consumer at the
right time," said Eduardo Santander, executive director of European Travel
Commission. "'MyPassport2Europe' is an entertaining way to engage with ETC
members, and the match program will significantly broaden our members' reach to
North American travelers who are excited to experience the wonders of European
travel."
As part of the agreement, a representative from Orbitz will speak at various ETC
e-marketing events that will illustrate the importance of e-marketing as a
medium to improve communication with target markets. Event participants will
learn how destinations can strategically incorporate e-marketing into their
operation and take full advantage of the opportunities it offers to more
effectively compete in the global market.
"Orbitz is perfectly positioned to support the ETC's goal of driving North
American travel to Europe," said Josh Winkler, vice president of partner
marketing for Orbitz Worldwide. "We have a proven track record of implementing
creative initiatives that inspire travelers and drive bookings to a wide range
of global destinations, and we look forward to improving upon that success
through this partnership with ETC."
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses
innovative technology to enable leisure and business travelers to search for,
plan and book a broad range of travel products and services including airline
tickets, hotels, car rentals, cruises, and vacation packages. Orbitz Worldwide
owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com),
CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com) and HotelClub
(www.hotelclub.com). Also within the Orbitz Worldwide family, Orbitz Partner
Network (www.orbitz.com/OPN) delivers private label travel solutions to a broad
range of partners including many of the world's largest airlines, and Orbitz for
Business (www.orbitzforbusiness.com) delivers managed travel solutions for
corporations.
Orbitz Worldwide uses its Investor Relations website to make information
available to its investors and the public at investors.orbitz.com. The public
can sign up to receive email alerts whenever the company posts new information
to the website.
About Orbitz.com
Orbitz.com is a leading online travel company that enables travelers to search
for and book an array of travel products and services, including flights,
hotels, car rentals, cruises, and vacation packages. Since launching its website
in June 2001, Orbitz.com has become one of the largest online travel sites in
the world and has led the industry with innovations including the Orbitz Matrix
Display and Orbitz Price Assurance. The Matrix Display revolutionized the way
the travel industry displayed fares and makes it quick and easy for consumers to
compare flights, rental cars and vacation packages. Orbitz.com also offers
"Insider Steals," a weekly, members-only flash sale that provides exclusive
deals for handpicked hotels in top destinations around the world as well as
"Mobile Steals," exclusive hotel deals of up to 50% off in the most popular
destinations around the world, available to mobile consumers via m.orbitz.com
and the full suite of Orbitz mobile apps. On Orbitz.com consumers can search a
broad range of suppliers worldwide. Orbitz.com is owned by Orbitz Worldwide
(NYSE: OWW). Stay connected to Orbitz.com with sale alerts, exclusive promotions
and engaging conversations by following Orbitz on Facebook, Twitter and the
Orbitz Travel Blog.
About European Travel Commission
The European Travel Commission is an association of National Tourism
Organisations (NTOs). It has been created in 1948 to promote Europe as a tourism
destination to the long-haul markets outside Europe, originally in the USA and
later in Canada, Latin America and Asia. It currently has 33 member NTOs,
including 9 from outside the European Union. ETC is an independent body which
is financed entirely by annual membership contributions and partnership funding.
SOURCE: Orbitz Worldwide
Media contacts:
Orbitz Worldwide
Tim Enstice
+1 312 894 4721
tim.enstice(at)orbitz.com
European Travel Commission
Press Department
+32/2 548 90 00
press(at)visiteurope.com
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Source: Orbitz Worldwide Inc. ? PR via Thomson Reuters ONE
[HUG#1719945]
Unternehmensinformation / Kurzprofil:
Datum: 01.08.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 283779
Anzahl Zeichen: 8000
contact information:
Town:
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Kategorie:
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