NBA Says It Never Cleared Vemma's Biz Structure: truthinadvertising.org
Relationship Claims Questioned
(firmenpresse) - MADISON, CT -- (Marketwired) -- 08/01/13 -- An article posted today by truthinadvertising.org (TINA) raises questions about Vemma Nutrition's marketing claims regarding its relationship with the National Basketball Association and the Phoenix Suns.
The TINA notes that Vemma CEO B.K. Boreyko says in a recent that the NBA signed off on Vemma's business model after investigating the company's structure and that it determined "these guys are great."
TINA contacted the NBA to confirm, and an official stated that the league has no partnership with Vemma and has never investigated the company's structure. Further, the Phoenix Suns would not comment on whether the team had done such a review, according to a team statement quoted in the TINA article.
Vemma's marketing claims are noteworthy because -- as documented in a TINA investigation earlier this month -- the FTC has received at least 40 about Vemma, including several that said that the company is a pyramid scheme targeting high-school and college students. Vemma Nutrition sells the energy drink Verve, and the company is a corporate sponsor of the Suns.
Today's TINA article quotes Vemma CEO Boreyko defending his comments, saying the difference in viewpoints of what the NBA did or didn't do regarding checking out Vemma was a matter of "semantics" and how he interpreted a conversation with the leadership of the Suns. Despite his comments on the video that the NBA "had to come in, look at our business model, make sure they signed off on anything," he told TINA that he doesn't actually know the details of how an agreement gets approved by the Suns or how the NBA works with its teams, but he stands behind his statements.
For more information about TINA's investigation of Vemma and the differences between multi-level marketing companies and pyramid schemes, go to:
TINA is a non-profit organization based in Madison, Conn., dedicated to empowering consumers to protect themselves and one another against false advertising and deceptive marketing. Its aim is to achieve that mission through investigative journalism, education, advocacy, and the promotion of truth in advertising. TINA is independently funded and does not accept any advertising dollars to support its work.
Subscribe to TINA's free newsletter via the quick form at the bottom of the website home page: . You can also follow TINA on Twitter: and Facebook:
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Datum: 01.08.2013 - 14:00 Uhr
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