Oracle Helps Retailers Increase Sales and Margins With New Release of Oracle Retail Allocation

Embedded Business Intelligence Provides Allocators With Actionable Insight

(firmenpresse) - REDWOOD SHORES, CA -- (Marketwired) -- 08/07/13 -- Oracle (NYSE: ORCL)

To help improve customer experience and increase inventory sell-through, the new release of helps enable retailers to deliver the right product, in the best assortment, for each location using real-time inventory levels along with sales and planning information.



Overlaying science with the art of merchandising, Oracle Retail Allocation 13.3 uses embedded business intelligence analyzing input from multiple data sources to provide allocators with better insight and recommendations.

The resulting dashboard reports and recommendations consider the entire lifecycle of a product and optimize allocations to speed inventory turn and protect margins.

Oracle Retail Allocation 13.3 adopts a modern Java interface that employs product images rather than just the SKU number or product name, which helps accelerate the allocation process while encouraging better visibility and control over inventory allocation to stores.

The allocation solution also delivers role-based dashboards that allow users to start the day with the information that is most important to them and take immediate action. For example, the allocator can view a report on their dashboard, click on it to see more details and launch an allocation that is prefilled with information from the report.

By integrating with the broader suite of Oracle Retail solutions including and , the allocation solution promotes shared visibility across key retail business teams and creates more fluid and efficient merchandising, supply chain, marketing and inventory management decisions.



"Oracle impressed us with its very functional and easy-to-use Oracle Retail Allocation capability. This application leverages Oracle Fusion Middleware technology and templates to speed effective distributions and allocations, and it also integrates to Oracle Assortment Planning and Size Profile Optimization," said Greg Girard, Program Director for Merchandise Strategies, IDC Retail Insights. "Underneath the covers, Oracle is enabling better process and data flows and better process orchestration, supporting better decision processes, more effective use of resources, and higher levels of productivity."

"Smarter allocation is the last mile to improving customer experience and protecting margins," said Mike Webster, Senior Vice President and General Manager, Oracle Retail. "The latest update to Oracle Retail Allocation delivers deep retail functionality, actionable insight, and a user interface that makes sense for today's users."







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Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide -- including fashion, hardlines, grocery and specialty retailers -- use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to retail, helping speed time to market, reduce costs, and gain a competitive edge.

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit .

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.



Greg Lunsford
Oracle
+1.650.506.6523


Mary Ellen Amodeo
Amodeo Associates
+1.612.963.5797

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Bereitgestellt von Benutzer: Marketwired
Datum: 07.08.2013 - 12:00 Uhr
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