Zion & Zion Deploys Adobe Test&Target; Clients See 100 Plus Percent Conversion Improvement
First Agency in Southwest to Offer Test&Target In-House
(firmenpresse) - TEMPE, AZ -- (Marketwired) -- 08/07/13 -- Zion & Zion () one of Phoenix's highest ranked Public Relations, Social Media, and Advertising agencies, has been seeing impressive results from its deployment of the system for a variety of its clients over the past year. A marketing leader and innovator in the Southwest, Zion & Zion was the first agency to license this technology in-house instead of merely managing it for a client.
Test&Target allows the Zion & Zion team to quickly and continually execute A/B testing and multivariate testing (MVT). Test&Target also allows the agency to measure the effectiveness and relevance of content across any online channel; and to increase content relevance through segmentation, targeting, and automated personalization.
Zion & Zion clients have seen conversion improvements ranging from a few dozen percent to over 100 percent.
Zion & Zion CEO Aric Zion () commented, "Test&Target is a powerful tool but has been out of reach for mid-sized clients due to the high learning curve and up-front investment of both time and money. By being the first agency in the Southwest to deploy Test&Target in-house, we're able to spread the investment across many clients resulting in dramatic performance improvements for our clients at negligible cost."
Headquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.
The work of the Zion & Zion team includes local as well as national and international brands, including: Weider Global Nutrition, Fascinations, Eastmark/DMB Associates, The Farm at South Mountain, Goettl Air Conditioning, Barro's Pizza, and AFS Technologies.
Zion & Zion is ranked among the top agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Online Marketing, #1 Graphic Design, and as well as #2 Best Place to Work.
Zion & Zion differentiates itself through executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at , follow on Twitter and Instagram, and Like on Facebook.
Ashley Oakes
480-751-1007 x114
480.295.2527
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Datum: 07.08.2013 - 16:04 Uhr
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News-ID 285622
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