amiando GmbH: Social Media&Events Report 2013: How is the event industry using Social Networks?
(firmenpresse) - (DGAP-Media / 14.08.2013 / 09:01)
Social Media&Events Report 2013:
How is the event industry using Social Networks?
Munich - August 14th, 2013 - amiando (www.amiando.com), the event
management software for online event registration and ticketing is proud to
present the third annual Social Media&Events report.
Over the last few years, the report has become a must read among event
organisers and is considered as an important source of information on the
subject of social media in the event industry. Thus the previous two
reports were downloaded more than 10.000 times each.
Especially interesting are the developments and the newest social media
trends in the event industry as well as the comparison of this year's
survey results with the data of the previous years. Additionally, the
report again features valuable and practical tips for an effective
utilisation of the social networks for event organisers that will help them
improving their marketing strategy.
Free Download: http://info.amiando.com/social-media-report-2013
Official hashtag for Twitter: #SMER13
A few important key facts, which were deduced from the survey data:
Fact 1: Social media is still an important marketing tool
Event organisers still rely heavily on social media activities when
promoting their events. This can be deducted from the fact that over 80% of
event organisers are planning to increase their social media marketing
measures this year. The most widely used channels in this area remain
Facebook, Twitter, XING and LinkedIn.
Fact 2: Great confidence in Social Media Marketing
Confidence in the potential of social media marketing has grown again this
year. While in 2012 only three quarters of the event organisers were
planning to increase their activities in the future, this year over 80%
intend on enhance their efforts in this area. The majority of those event
organisers who made use of social media measures the previous year are
pleased with the results.
Fact 3: Increasing event awareness is still the primary goal
The most important objectives of social media activities are still to
increase awareness of individual events as well as of the brand. Nearly
half (44%) were able to achieve this, the equivalent of 76% of the event
organisers who had set themselves these goals. This is the same success
rate as event organisers had in 2012.
About amiando
Our mission is to provide event organizers a professional platform that
helps them to maximize their event's success. From an online ticket shop,
to targeted event marketing, to payment handling, amiando offers the best
tools for successful event organization.
More than 180,000 conferences, seminars, and corporate events worldwide
already use amiando. The amiando team supports with expert industry
knowledge when it comes to online ticketing and event registration.
Since January 2011, amiando has been a subsidiary of XING AG and a part of
the business unit XING Events. Through the close connection between amiando
and XING, the social network for professional contacts, event organizers
have the opportunity to reach more than 13 million potential attendees
worldwide.
Press Downloads / Informationen / Links
amiando: http://www.amiando.com
amiando features: http://www.amiando.com/features
amiando press: http://www.amiando.com/company/press
amiando Blog: http://blog.amiando.com
Info-Center: http://www.amiando.de/resources
Press Contact amiando GmbH
Myriam van Alphen-Schrade
Sandstr. 33
D-80335 Munich, Germany
Phone: +49 89 5 52 73 58-32
myriam.schrade(at)amiando.com
End of Media Release
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Issuer: amiando GmbH
Key word(s): Services
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Datum: 14.08.2013 - 09:01 Uhr
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