Understanding Conversion Optimization: Persuasion Marketing, Experience Design and the Scientific Method
(firmenpresse) - Three of the most important components of conversion optimization are: persuasion marketing, experience design and the scientific method. Ideally, true conversion optimization is achieved at the intersection of these three components. If one of the elements is lacking, you’re not maximizing your conversion potential. After you understand these concepts, take a look at your marketing strategy and ask yourself whether you’re set up to achieve the best results. What does this magic formula for conversion optimization entail?
Persuasion Marketing
Persuasion marketing is when you successfully communicate the value proposition and build desire in your prospects. Persuasion marketing requires communicating the right message at the right time to the right audience. This is the step where you motivate your prospects to want to complete the call to action.
Experience Design
Once you’ve created motivation to complete the call to action, your prospects need an effortless way to complete this action. Experience design focuses on the transactional elements of your marketing. If you have a poor design, the complication of completing the call to action may overcome the motivation that you’ve created in your prospects - killing your conversion in the midst of the process.
The Scientific Method
The scientific method governs the way you should test the hypotheses you create in the first two areas. The scientific method calls for a process of testing, iteration and improvement. If it doesn’t involve testing, iteration and improvement, it’s not true conversion optimization.
Unite the Three to Improve Your Conversion
To optimize for conversion, you must:
•Develop a persuasive marketing message
•Create a design experience that enables your prospects to act on your marketing message
•Test both the marketing message and the design experience, iterate and refine
There’s a lot of depth and strategies to cover about how to develop and improve each of these areas, but this formula is the crux of conversion optimization. Do you feel that your company has mastered each of these areas? If there’s room for improvement in a specific arena, that’s where you should begin focusing your conversion optimization efforts.
Mark Morrison is founder of MMS marketing, an Internet Marketing Firm for clients that specializes in driving targeted prospects, capturing them and converting them into sales. Mark helps create dedicated websites and landing pages designed to convert traffic over your competition. Mark can be reached at (301) 774-6522 or visit his website at http://mdwebdesignandseo.com
Contact info:
MMS Marketing
Olney, MD 20832
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internet-marketing
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online-marketing-consultant
web-marketing-agency
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Datum: 28.08.2013 - 21:01 Uhr
Sprache: Deutsch
News-ID 291838
Anzahl Zeichen: 2817
contact information:
Contact person: Tol Bayo
Town:
USA
Phone: (301) 774-6522
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Business News
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type of sending: Veröffentlichung
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