Publicis Groupe: Acquisition of Espalhe
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES ESPALHE -
PR AND DIGITAL MARKETING AGENCY IN BRAZIL
Recognized for its creative reputation and its social media
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announced today the
acquisition of a majority stake in Espalhe, one of Brazil's leading digital and
social media marketing agencies. Founded in 2003, Espalhe, which means 'spread'
in Portuguese, employs more than 90 staff across its offices in São Paulo and
Rio de Janeiro.
Espalhe is a recognized leader and innovator in the Brazilian market as a result
of their unique capabilities in integrating digital, social, PR, events and
other disciplines to deliver creative campaigns that engage fans and deliver
business results. The agency has seen double-digit organic growth in each of the
past five years and has continued to expand its scope of services and strengthen
its proprietary campaign management tools. Its social media engagement
monitoring and analysis tool, IndexSocial (www.indexsocial.com.br), is the
leading source of insights into how brands are performing in Brazil's social
media landscape and is frequently cited by marketing and business media. Key
agency clients include both prominent Brazilian brands such as the Guaraná
Antarctica and Ambev Corporate, as well as international brands including
Fiat/Chrysler, Halls, Activia and adidas.
The agency's creative campaigns have been recognized in Brazil, across Latin
America and globally, including recognition in Advertising Age in 2011 for one
of the top 10 "Most killer pieces of creative" Halls Green Grape Campaign and
again in 2012 as one of the top 50 most creative organizations in the world and
the only recognized company from Brazil. Espalhe has quickly become one of the
hottest agencies to work for in Brazil and has one of the largest agency fan
pages on Facebook in the country with almost 50,000 fans.
The agency will be renamed to Espalhe MSLGROUP and join MSLGROUP, Publicis
Groupe's strategic communications and engagement network. Espalhe MSLGROUP will
retain its current management team made up of Gustavo Fortes, Cleber Martins,
Roberta Paixão and Patrícia Albuquerque.
Gustavo Fortes, Managing Director, Espalhe MSLGROUP, will report to Paulo
Andreoli, Chairman MSLGROUP Latin America, and Fortes, Martins and Paixão will
all join the MSLGROUP Brazil Management Board. MSLGROUP's expanded team in
Brazil now includes more than 150 consultants across Espalhe MSLGROUP and
Andreoli MSLGROUP, a strategic communications agency founded in 1993 by Paulo
Andreoli. The operations of each agency remain independent and distinct business
units, but will work collaboratively in certain areas including business
strategy, tools, training and other MSLGROUP global initiatives.
Publicis Groupe is present in Brazil with all of its agency brands and has one
of the largest operations in this fast-growing market. This includes more than
1,800 staff across 17 agencies. Major clients of Publicis Groupe include Procter
& Gamble, General Motors, AB InBev, Bradesco, Petrobras, and Carrefour.
Olivier Fleurot, Global Chief Executive Officer, MSLGROUP, "Over the last three
years, MSLGROUP has grown to be the #1 agency network in Europe, Greater China
and India, and today marks an important step in our network's development in
Brazil and in Latin America. The Espalhe MSLGROUP team will have the full
support of MSLGROUP's global network and their proven approach to social
audience engagement will be essential in today's changing communications
landscape."
Paulo Andreoli, Chairman MSLGROUP Latin America, "The team at Espalhe MSLGROUP
and their creative approach represents the future of brand marketing. From
contributing their unique perspective to MSLGROUP's capability development
globally, to supporting clients in Brazil and Latin America, there exists great
potential to work together in the coming months and years."
Founders of Espalhe, Gustavo Fortes, Cleber Martins, and Roberta Paixão, added
"We strongly believe that being part of MSLGROUP and Publicis Groupe is the next
step towards achieving our agency's mission, which is to bring disruptive
innovation in communications that benefits clients here in Brazil and around the
world. The importance of earned media, content and creative storytelling is part
of our DNA since our founding in 2003 and is shared by MSLGROUP."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About Espalhe
Espalhe MSLGROUP (facebook.com/espalhe) is the first agency in Brazil focused on
a new communication model in a new world, where everyone is able to produce and
distribute content. It has been a benchmark in the art of creating word-of-mouth
and spontaneous media, integrating earned, owned and paid media, by using
guerrilla creativity. That model has been delivering creative campaigns that
engage fans and business results. Founded in 2003, today Espalhe MSLGROUP has a
team of 90 based in São Paulo and Rio. Clients include AmBev (corporate and
Guaraná Antarctica), Mondelez (Tang, Halls), adidas, Danone (Activia, Bonafont,
Danette), Chrysler (Jeep, Chrysler, Ram, Dodge), Fiat, Ale, among others.
Espalhe MSLGROUP was the only agency from Brazil to be recognized by Ad Age's
2012 50 most creative companies in the world.
+-------------------------+------------------------------+---------------------+
|Publicis Groupe | | |
| | | |
+-------------------------+------------------------------+---------------------+
|Peggy Nahmany |Director Corporate |+ 33 (0)1 44 43 72 83|
| |Communication | |
+-------------------------+------------------------------+---------------------+
|Martine Hue |Investor Relations |+33 (0)1 44 43 65 00 |
+-------------------------+------------------------------+---------------------+
|Stéphanie Constand- |Investor Relations |+ 33 (0)1 44 43 74 44|
|Atellian | | |
+-------------------------+------------------------------+---------------------+
|MSLGROUP | | |
| | | |
+-------------------------+------------------------------+---------------------+
|Trudi Harris |Chief Communications Officer | |
| | | |
+-------------------------+------------------------------+---------------------+
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Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1725495]
Unternehmensinformation / Kurzprofil:
Datum: 29.08.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 291990
Anzahl Zeichen: 9000
contact information:
Town:
Paris
Kategorie:
Business News
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