Make a Difference with a Picture - Metro Photo Challenge is Back

Make a Difference with a Picture - Metro Photo Challenge is Back

ID: 292686

(Thomson Reuters ONE) -


Cameras at the ready! Metro is thrilled to announce the return of the award-
winning Metro Photo Challenge. Today, the 2013 edition of the world's biggest
photography competition opens its doors to amateurs and professionals around the
globe. With brand-new Instagram integration and an improved user interface,
Metro Photo Challenge 2013 is raring to go.

Metro is incredibly excited about letting photographers loose on this year's
themes: For 2013, photogaphers will be asked to 'sense' the world around them.
Photography is the true universal language, which eclipses race, gender, culture
and spoken language. Of course, cameras are experts when it comes to the
visuals, but how will the photographers persuade it to capture other stimuli,
like taste and touch? Visit metrophotochallenge.com for more information.

Fuelled by young Metropolitans' passion for photography, Metro Photo Challenge
gives amateurs and professionals the chance to reach an audience of over 18
million daily readers across four continents.

"Building on the success of the 2012 Metro Photo Challenge, for this year's
competition it was important to us that we innovate in a way which honors our
community's loyalty, and to 'pay it forward'. So this year, join the fun and
compete to win a unique photo expedition to Ghana, together with our partner
'Reach For Change', which are dedicated to improving the lives of children
across the world through sustainable businesses. This African adventure is an
incredible opportunity to document the actions of those who have committed their
lives to making a positive change in their communities. But first? You'll need
to convince our prestigious jury. Good luck to all!"- Jeremy Bryant, VP
Marketing, Metro International

Metro Photo Challenge 2012:
Metro Photo Challenge 2012 won a grand total of nine prestigious awards -




including Best Digital Audience Usage, Best Engagement and Best Result - from
organizations such as INMA and

Marketing Week. And we're confident that the 2013 edition will outdo even last
year's staggering results!

Key stats:
225,000 photos
80,000 participants
2,000,000+ votes

Metro Photo Challenge 2013:

The winners of Metro Photo Challenge 2013 will take an eight-day trip to Ghana
to experience the hidden side of Africa, far from the normally shown images in
the news or travel brochures. The winner's expedition photos will be published
globally in Metro, helping to raise awareness and create positive change for
children all around the world. This amazing, life-changing prize is the result
of an exclusive collaboration between Metro Photo Challenge and Reach for
Change, the non-profit organization founded by the Kinnevik Group to improve the
lives of children and young people.

"Reach for Change supports social entrepreneurs around the world who are
dedicated to improving lives for children. This year, Metro Photo Challenge will
be a celebration of these people, and hopefully we will inspire others to join
our movement. The winner will not only win a life changing experience, but also
help spread the word for a better world for children." - Sara Damber, CEO, Reach
for Change

The Global Jury consists of an international panel of representatives from Reach
for Change and the renowned photographers Alejandro Cartagena (Mexico), Liu
Bolin (China), Bruno Bayley (UK), Lars Bech (Denmark), Ulrik Jantzen (Denmark),
Urban Brådhe (Sweden), Colourbox representative Esben Darling Meng (Denmark),
and representatives from Reach for Change (Sweden).

For the third consecutive year, Metro Photo Challenge proudly presents
Colourbox.com as the Global Photo Partner. Colourbox.com is one of the top
websites in the world for selling stock images to professional buyers from
international brands and organizations.

Esben Darling Meng, CEO of Colourbox adds:
"We are thrilled to be working with Metro on the Metro Photo Challenge again in
2013. Metro's strong brand awareness combined with the demand for both local and
international images from Colourbox's customers provide the perfect match for a
mutually rewarding campaign. We look forward to seeing all the amazing images
and strongly encourage participants to sell their photos through Colourbox.com."

Go to metrophotochallenge.com today to start collecting your votes, and watch
our YouTube video at http://bit.ly/19Ip3PU exploring the themes.

For more information, please contact:
Jeremy Bryant, VP Marketing, Metro International jeremy.bryant(at)metro.lu
Jon Goland, Global Marketing Manager, Reach for Change
jon.goland(at)reachforchang.org
Esben Darling Meng, CEO, Colourbox esben(at)colourbox.com

ABOUT METRO
Metro is the largest international newspaper in the world. Metro is published in
over 100 major cities in 23 countries across Europe, North and South America and
Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of over 18 million daily readers.

ABOUT REACH FOR CHANGE
Reach for Change is a non-profit organization co-founded by the companies of the
Kinnevik Group. Reach for Change supports social entrepreneurs improving lives
for children in Europe, Africa and Asia. The vision of Reach for Change is to
mobilize a global movement of smart, brave and passionate change agents,
building a better world for children.

ABOUT COLOURBOX
Launched in 2005, Colourbox.com is one of the world's top websites for
professionals to buy and sell stock images, illustrations and videos. With 6+
million images and videos and contributing photographers from all over the
world, Colourbox.com services the needs of companies, universities and
institutions worldwide.


Taste:
http://hugin.info/132142/R/1726110/575880.pdf

Prize for global winner:
http://hugin.info/132142/R/1726110/575933.png

Hear:
http://hugin.info/132142/R/1726110/575878.pdf

Metro Photo Challenge 2013:
http://hugin.info/132142/R/1726110/575877.pdf

Smell:
http://hugin.info/132142/R/1726110/575881.pdf

Touch:
http://hugin.info/132142/R/1726110/575882.pdf



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Metro International via Thomson Reuters ONE
[HUG#1726110]




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Bereitgestellt von Benutzer: hugin
Datum: 02.09.2013 - 09:00 Uhr
Sprache: Deutsch
News-ID 292686
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