Google and Nestlé announce Android KitKat
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Nestlé S.A. /
Google and Nestlé announce Android KitKat
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Google has ended months of online speculation about the name of the latest
version of its Android mobile operating system by revealing it will be called
'Android KitKat', after Nestlé's popular chocolate and wafer confectionery.
The creators of the world's most popular mobile platform have teamed up with the
world's biggest food and beverage company to name the next release of the
platform 'Android KitKat'.
Sweet themes
Android has been developed by the company's engineers under sweet-themed names
ever since the release of Android Cupcake in 2009 and continuing in alphabetical
order until the most recent version, Android Jelly Bean.
The news that the letter 'K' will be dedicated to Nestlé's KitKat will surprise
most technology commentators, who had widely thought the latest version would be
'Android Key Lime Pie'.
"We couldn't imagine a better name for our Android K release than the tasty
chocolate that's been a favourite among the team since the early days of
Android," said Marc Vanlerberghe, Director of Android Marketing.
Strong digital presence
"We're excited to announce this partnership with Android, the world's most
popular mobile platform, which will help us to enable even more KitKat fans to
enjoy their break," said Patrice Bula, Nestlé's Head of Marketing.
"KitKat is one of the world's top ten fast-moving consumer goods brands in
social media in terms of fan numbers and engagement," he continued. "We continue
to build on its strong digital presence with interactive, creative branding
campaigns."
To mark the release of Android KitKat, more than 50 million specially branded
KitKat bars will be available in 19 countries including Australia, Brazil,
Dubai, Germany, India, Japan, Russia, the United Kingdom and the United States.
The packs will lead consumers to the website android.com/kitkat where they will
have the opportunity to win prizes including a limited number of Google Nexus 7
tablets, and credits to spend in Google Play, Google's online store for apps,
games, music, movies, books and more.
A small number of Android robot-shaped KitKat bars will also be offered as
prizes in selected markets.
Closer to consumers
Nestlé's branding partnership with Google is the company's latest move in its
ambition to leverage digital technology and online content to get closer to its
consumers to better understand and cater to their preferences.
Earlier this year, Nestlé acquired its first-ever piece of online content
property, the Petfinder website in the United States. The online database, which
links prospective adopters with adoptable pets, is visited by more than 100
million pet-lovers annually.
Related information:
Android KitKat http://www.android.com/kitkat
KitKat website http://www.kitkat.com/
Read more stories about Nestlé and digital technology:
New acquisition furthers Nestlé's ambition to leverage digital technology and
online content to enhance consumers' lives
http://www.nestle.com/Media/NewsAndFeatures/Purina-PetCare-and-Petfinder
Nestlé empowers consumers with new digital labelling scheme
http://www.nestle.com/Media/NewsAndFeatures/Global-QR-codes
Sports enthusiasts can meet their match with new Milo mobile app
http://www.nestle.com/media/newsandfeatures/milo-match-up-app
Media enquiries
Tel: +41 21 924 2200
Email: mediarelations(at)nestle.com
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Source: Nestlé S.A. via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 03.09.2013 - 19:00 Uhr
Sprache: Deutsch
News-ID 293074
Anzahl Zeichen: 4542
contact information:
Town:
Vevey
Kategorie:
Business News
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