Publicis Groupe: Acquisition of TPM
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES
TPM COMMUNICATIONS IN CANADA,
A LEADING DIGITAL, EVENT
AND VIDEO AGENCY
Publicis Groupe [EURONEXT Paris: FR0000130577] today announced its acquisition
of 100% of TPM Communications, a leading Canadian provider of digital, event and
video services. This acquisition strengthens the Groupe's digital offering in
the Canadian market.
Founded in 1980, TPM Communications is based in Toronto. A pioneer of the latest
technologies the agency employs a team of 35 experts. The agency specializes in
three areas of knowledge: Interactive (website, eCommerce, email marketing,
online advertising, social networking, mobile applications, Flash applications)
to provide digital solutions to connect with customers ; Events, creating live
events that build brands and bring ideas to life ; and Video, podcast to
broadcast, videos that inform, motivate and educate.
TPM's key client is Toyota, both globally and in Canada. TPM has been one of
Toyota Canada's long-term partners for website design and maintenance, dealer
meetings and corporate videos. TPM has designed and maintained Toyota Canada's
website www.toyota.ca since inception. In 2011 and 2012, JD Power recognized the
site as the best automotive site in Canada. Toyota is a principal client of
Saatchi & Saatchi Canada.
TPM Communications will be aligned with Saatchi & Saatchi Canada. Saatchi &
Saatchi Canada is a full service agency located in Toronto, currently employing
a team of 60. Saatchi is known for combining the responsiveness and creative
excellence of a midsized shop with access to the tools and resources of one of
the world's largest agency networks. Saatchi & Saatchi's key clients are Toyota,
Procter & Gamble, Novartis, Go Transit, Transitions Optical, Barrick Gold,
Tourette Syndrome Foundation of Canada, Mill Street Brewery and Baffin Boots.
Though integrated operationally, the agencies will operate under the Saatchi &
Saatchi and TPM banners. The new entity will be led by Stuart Payne,
President/CEO of Saatchi & Saatchi. TPM Communications will continue to be led
by President and Creative Director Brian Blair, who will report to Payne.
"TPM is a natural collaborator and partner for Saatchi as we have always been
impressed with the quality of their work, and we have had a successful record of
working well together in the past" said Stuart Payne. "TPM's expertise in
digital, event production and video solutions has little overlap with Saatchi's
core offerings. Our two companies are completely complementary, allowing us to
create a totally integrated solution for our clients".
"We are proud to join a company so in tune with the consumer zeitgeist such as
Saatchi & Saatchi, and see this as another step in TPM's evolution" said Brian
Blair, President and Creative Director TPM. "We are looking forward to working
with Saatchi & Saatchi's extensive group of local and network clients".
Kevin Roberts, Global CEO, Saatchi & Saatchi, commented, "Together, our combined
expertise is perfectly suited to working with clients to engage in the rapid
dynamics of advertising and communication, which are profoundly transforming how
customers experience brands in the digital age".
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About Saatchi & Saatchi Canada
Saatchi & Saatchi Canada is part of Publicis Groupe. Clients include Toyota,
P&G, Novartis, GO Transit, Transitions Optical, Mill St Brewery, Baffin
Footwear, FITC and the Tourette Syndrome Foundation of Canada. Saatchi & Saatchi
is known for its outstanding creative ideas that generate powerful emotional
connections between consumers and products This is a key element in Lovemarks,
Saatchi & Saatchi's unique methodology for elevating the status of brands
created to create "loyalty beyond reason" and "inspirational consumers".
wwwsaatchi.ca | twitter.com/saatchicanada | facebook.com/saatchicanada
Contacts
Publicis Groupe
Peggy Nahmany Communication + 33 (0)1
Martine Hue corporate 44 43 72 83
Stéphanie Constand- Investor Relations + 33 (0)1 44 43 65 00
Atellian Investor Relations + 33 (0)1 44 43 74 44
Saatchi & Saatchi CEO
Canada + 1 416-274-8304
Stuart Payne
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1727560]
Unternehmensinformation / Kurzprofil:
Datum: 05.09.2013 - 18:00 Uhr
Sprache: Deutsch
News-ID 294016
Anzahl Zeichen: 6379
contact information:
Town:
Paris
Kategorie:
Business News
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