Publicis Groupe :Acquisition de Poke / Acquisition of Poke
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES LEADING DIGITAL AGENCY POKE IN THE UK
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced the
acquisition of POKE, a UK leading specialist digital agency, from its four
founding shareholders and Mother Holdings Ltd.
The agency, which was founded in 2001, is highly regarded for its award-winning
work for clients that include Everything Everywhere, Mulberry, Ted Baker, RNLI,
iCity, SkyBet and the BBC.
POKE's expertise across service design, UX, digital architecture, social, e-
commerce, mobile and product development complement and enhance Publicis'
considerable existing capabilities across advertising, CRM, content solutions
and digital communications.
Nick Farnhill, POKE founding partner and CEO, said "We've had very successful
and rewarding working relationships with Publicis Conseil in France and Publicis
Chemistry in the UK for some time working across Orange and Everything
Everywhere and the new partnership is simply a natural and positive evolution of
these relationships. Particularly appealing is the opportunity to develop
digital communication solutions beyond advertising with our new UK partners, the
capacity to operate more effectively internationally and the potential of
exciting career opportunities for our team. Digital isn't one thing. It's
everything. So you can't get far without productive partnerships."
Jean-Yves Naouri, Publicis Worldwide Executive Chairman and Publicis Groupe COO,
said: "POKE is a company that we have admired for some time. This acquisition
will further strengthen our Publicis UK offering by adding a new level of
digital expertise, creativity and innovation to the Publicis UK group of
agencies."
Karen Buchanan, CEO of Publicis London, said: "POKE is an incredible brand with
a heritage of producing award-winning creative work and an open and
collaborative culture. Its skillset and values very much complement those of
Publicis London and the wider UK group and can only help us continue delivering
best-in-class for all our clients."
POKE will join Publicis Group UK, sitting alongside Publicis London, Publicis
Chemistry and Publicis Blueprint, and further strengthens the group's rapidly-
expanding digital offering.
There are now four independent agencies within the UK Group, each equipped to
deliver digital solutions for their own clients, but also able to work with and
draw upon the specialist expertise of the other agencies within the network both
in the UK and globally.
Prior to the acquisition, POKE New York completed a management buyout of the
company, re-launching as the new, independent digital innovation company
Makeable.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About Publicis Worldwide
Publicis Worldwide ranks among the largest global marketing communications
companies. The network spans 82 countries with approximately 10,000 employees.
Its total offering includes advertising; interactive and digital marketing; CRM
and direct marketing. Publicis' blue-chip client portfolio includes some of the
world's best known companies: Airbus, Coca-Cola, HP, LG, L'Oréal, Luxottica,
Nestlé, Orange, P&G, PayPal, Renault, Siemens, Pernod-Ricard, sanofi-aventis,
UBS, Teléfonica.
Contacts
Publicis
Groupe + 33 (0)1
Peggy Communication 44 43 72 83
Nahmany corporate + 33 (0)1
Martine Investor 44 43 65 00
Hue Relations + 33 (0)1
Stéphanie Investor karen.buchanan(at)publicisgroupe.com 44 43 74 44
Constand- Relations
Atellian
nick(at)pokelondon.com
Publicis CEO
London
Karen robert(at)motherlondon.com
Buchanan Founder and
Partner
Poke
Nick
Farnhill Director of
Mother Holding
Mother Ltd.
Holdings
Ltd.
Robert
Saville
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1730038]
Unternehmensinformation / Kurzprofil:
Datum: 19.09.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 298181
Anzahl Zeichen: 6224
contact information:
Town:
Paris
Kategorie:
Business News
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