TIE Kinetix Selected to Empower the Infor Partner Network With Content Syndication
New Cloud-Based Syndication Platform Provides Infor Channel With Automated Content, Campaigns and Collaboration Tools to Drive Success
(firmenpresse) - BURLINGTON, MA -- (Marketwired) -- 09/24/13 -- , (EURONEXT AMSTERDAM: TIE) a Software-as-a-Service provider of E-Commerce and Channel Marketing solutions, today announced that it has been selected by Infor, a leading provider of business application software, to help distribute digital content throughout the Infor Partner Network. With TIE Kinetix's Content Syndication Platform, Infor will enable partners to easily keep their websites and social spaces up-to-date, helping to drive customer conversations and engagement through visually appealing, informed content.
"Dynamic content delivery is an efficient, collaborative way to support the channel and help partners drive more opportunities and revenue," said Chip Coyle, Senior Vice President and Chief Marketing Officer, Infor. "The TIE Kinetix Content Syndication solution benefits the Infor Partner Network by helping provide partners even more tools to grow a profitable and sustainable business around Infor products."
Infor was seeking a solution to provide a systematic and dynamic way in which web content and marketing materials are made available across partner websites, emails and social networks. The platform that TIE Kinetix offers is fast and simple for partners to implement and will automatically deliver the latest Infor content across all channel websites to help drive qualified leads and sales directly to partners.
"Accurate, consistent representation of branding, messaging and industry information across multiple global sites often presents a challenge due to regularly announced new products and innovations," said Jan Sundelin, Chief Executive Officer, TIE Kinetix. "We have seen the recent growth of Infor and its channel and are excited to partner with them to help fuel additional growth using TIE Kinetix's leading Content Syndication Platform."
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit .
TIE Kinetix (EURONEXT AMSTERDAM: TIE) transforms the digital supply chain by providing Total Integrated E-commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver, and analyze online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, which are backed by over 25 year of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. For more information visit .
TIE Kinetix N.V.
Patrick van Boom
CMO
24 New England Executive Park
Burlington, MA 01803
United States
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Datum: 24.09.2013 - 15:33 Uhr
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News-ID 299747
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