HERE Looks to Next Generation of Cartographers: Communities
(Thomson Reuters ONE) -
Espoo, Finland - HERE, a Nokia business, today announced that it is launching a
community mapping pilot program in India, the first major country where HERE
will combine its industrial data collection methods with a crowd mapping
initiative. By balancing both its highly advanced industrial capture methods and
contributions from residents of local communities, HERE takes a best-of-both-
worlds approach to ensuring that its maps consistently provide the freshest,
most precise and locally relevant information.
With a team of more than 1,000 people in India, the regional HERE will work
directly with handpicked local experts from more than a dozen universities
around the country, such as Mount Carmel College in Bangalore and the SAL
Institute of Technology in Ahmedabad. Using Map Creator, a HERE tool that allows
people to add missing streets, bridges, points of interests (POIs) and other
information to the map, these local experts can share insider knowledge of the
areas they know like the back of their hand and, in turn, put their communities
on the map.
To maintain accuracy and ensure map quality, HERE has built a community map
moderation system that allows both our HERE team as well as the community at
large to verify edits before integrating them into the base map. Once
integrated, these changes will become available within days to all users across
the wide range of HERE customers, including automakers, personal navigation
device manufactures, mobile device makers and web and enterprise clients.
Given India's diverse urbanization patterns, HERE will work with a variety of
communities across the country. In smaller towns and cities, locals will help
HERE build out road networks, while in densely populated areas contributors will
provide information about points of interest and capture changes. HERE has
already rolled out industrial capture methods in some of these areas, but local
communities can further improve and humanize HERE Maps.
"HERE, the world's leading mapping platform, aims to comprehensively and
accurately map one of the most geographically diverse countries: India," said
Neil Shah, Research Director, Counterpoint Research. "HERE will employ its
global crowdsourcing pilot program to tap the expert 'know-where' of a billion
Indian consumers. This initiative will help HERE gain a sizeable competitive
edge with broader and denser mapping coverage in one of the most multi-faceted
geographies globally."
The project in India is part of an ongoing series of pilot programs that HERE is
using to enhance its community mapping capabilities and tap the knowledge of
local experts.
"Sophisticated mapmaking is already a human- and capital-intensive business. Add
to this the fact that the world around us is constantly evolving with the
addition of new roads, new infrastructure and even new names, and cartographers
simply can't keep up," said Michael Halbherr, EVP of HERE. "In vibrant, fast-
growing countries like India a community mapping approach, paired with input
from the right experts, means HERE can keep pace with the ever-evolving
landscape so that our maps are never obsolete. Equally important, however, is
not just the pure number of people contributing to our map-making community, but
that we work with the right experts."
About HERE and Nokia
HERE, a Nokia business, offers the world's best maps and location experiences
across multiple screens and operating systems. HERE inspires a new generation of
location services and devices helping more people to navigate their lives with
ease and confidence. Built on more than 25 years of experience in cartography
and drawing on more than 80,000 sources of data, HERE offers "Maps for Life" for
more than 190 countries, voice guided navigation in 95 countries in more than
50 languages and live traffic information for 34 countries. To learn more about
HERE, visit http://blog.here.com/.
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit http://www.nokia.com/about-
nokia.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services(at)nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
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