Lubrizol : Launches MCEO.com - A New Resource for Information on Motorcycles, their Lubrication Needs and Motorcycle Oils
(Thomson Reuters ONE) -
CLEVELAND, October 4, 2013 - The Lubrizol Corporation announces the launch of a
website, MCEO.com, designed as an information hub for oil marketers, original
equipment manufacturers (OEMs), and anyone who is seeking to know more about the
motorcycle market and oils specifically designed for motorcycle engines. The
site increases awareness of the unique and challenging lubrication requirements
for motorcycle engines, the stringent demands placed on motorcycle oils and
highlights the need for lubricants specially designed for motorcycles.
"We wanted to make it easier for all the stakeholders to have the information,
resources and links they need at their fingertips to explore opportunities in
this fastest growing transport sector in emerging markets" explained Eric
Lindenfelser, global business manager - small engines at Lubrizol. "It is not
uncommon that oils designed for today's modern passenger car engine are used in
motorcycles. However, these applications have contrasting lubrication needs that
make the use of dedicated motorcycle oil products the preferred lubrication
approach. MCEO.com focuses on misconceptions and explains the differences
between performance needs that help determine the right oil for the right
application."
Lubrizol will showcase MCEO.com at the Small Engine Technology Conference, being
held during October 8-10, 2013, in Taipei, Taiwan.
For more information on motorcycle engine oils, visit MCEO.com.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It produces and supplies technologies to customers in the
global transportation, industrial and consumer markets. These technologies
include lubricant additives for engine oils, driveline and other transportation-
related fluids, industrial lubricants, as well as additives for gasoline and
diesel fuel. In addition, Lubrizol makes ingredients and additives for home
care and personal care products and pharmaceuticals, and specialty materials,
including plastics technology and performance coatings in the form of specialty
resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.
Revenues for 2012 were $6.1 billion. For more information, visit Lubrizol.com.
Media Contact
Karen Clegg
+44 (0) 1332 845581
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
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originality of the information contained therein.
Source: Lubrizol via Thomson Reuters ONE
[HUG#1732689]
Unternehmensinformation / Kurzprofil:
Datum: 04.10.2013 - 14:50 Uhr
Sprache: Deutsch
News-ID 302959
Anzahl Zeichen: 3485
contact information:
Town:
Wickliffe, Ohio
Kategorie:
Business News
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