Last Week of Submissions for World's Largest Photo Competition
(Thomson Reuters ONE) -
Metro, together with the Swedish advertising agency Scholz & Friends, launched a
bold campaign in September in Metro's 23 markets to kick-start this year's
edition of the world's largest photo contest: Metro Photo Challenge. The
campaign meant that each Metro newspaper would print their front cover in a
different language for one day. The Mexican Metro was printed in Russian, the
Belgian in Chinese, the Ecuadorian in Swedish, and so on. The only thing the
readers could understand picking up the paper was the photos - the one and only
universal language everyone, everywhere can understand.
Paying tribute to photography and its power to capture an emotion, readers from
across the globe were encouraged to submit their own photos to Metro Photo
Challenge. The submissions are now open for their final week and will close on
Sunday October 13(th). The launch campaign praising the universal language of
photos was a global success and the competition has already attracted 30 000+
photographers and 95 000+ photos.
In the prize pot lays a unique photo expedition to Ghana in West Africa. Amazed
by the quality of the photo submissions, Metro in partnership with Reach for
Change has now added a second lucky grand winner. The two grand winners will be
one chosen by the global jury and now also one favoured by the public - whoever
receives the most votes, likes and views.
"We are very honored that Metro chose to work with us. They are a prestigious
brand that have over 18 million daily readers worldwide", says Alexander Gauffin
from Scholz & Friends.
Jeremy Bryant, VP of Marketing at Metro International says: "The launch campaign
promoting photos as the universal language was a global success - we already
have visits from 191 different countries. Scholz & Friends have challenged us
with a creative and daring campaign - exactly what we want from our
collaborators".
To compete in Metro Photo Challenge - upload your best pictures in the following
categories; Hearing, Touch, Sight, Taste, Smell and The Sixth sense on
www.metrophotochallenge.com. Sponsors this year are, apart from Reach for
Change; Nikon, Samsung, Sony, Colourbox and Energizer, among others.
For further information please visit www.metro.lu or contact:
Jeremy Bryant Global Marketing
Director Jeremy.Bryant(at)metro.lu
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in
over 100 major cities in 23 countries across Europe, North & South America and
Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of over 18 million daily readers.
Last Week of Submissions for World's Largest Photo Competition:
http://hugin.info/132142/R/1734360/580867.pdf
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Source: Metro International via Thomson Reuters ONE
[HUG#1734360]
Unternehmensinformation / Kurzprofil:
Datum: 09.10.2013 - 09:00 Uhr
Sprache: Deutsch
News-ID 304131
Anzahl Zeichen: 3761
contact information:
Town:
Luxembourg
Kategorie:
Business News
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