Audi launches ground-breaking app for Le Mans fans
(firmenpresse) - London, 11 June 2011: Somo (www.somoagency.com), Europe’s leading, independent
mobile marketing agency and Audi (www.audi.com), announce the launch of the Audi
24H app across iPhone, iPad and Android in support of its presence at this year’s Le Mans
24 Hour endurance sportscar race.
The app celebrates Audi’s 13-year involvement with the gruelling “marathon” staged
annually in France – arguably the world’s toughest race which the German manufacturer
has won nine times.
Somo, Audi’s dedicated mobile agency, designed and built the mobile applications to
support Audi’s “factory” endurance sportscar programme. The mobile applications include
a number of ground-breaking features certain to appeal to Audi and Le Mans fans alike.
The most notable of these is an augmented reality section allowing fans to drive “virtual”
Audi Le Mans winning sports-prototypes – the R8, R10 TDI R15 TDI and R18 TDI.
Audi’s application has been designed to take fans’ participation with the race to the next
level. It works like a series of “apps within an app”, allowing fans to access information on
all the teams, view a calendar of events, choose a team to follow during the race, review
technical specifications on the cars and view them in a gallery. The fans attending the
race can use the app to find out where they are on the track through geo-positioning, and
all users can get information on the different sections of the circuit, supported by a
number of video clips featuring two-time winner of Le Mans and current Audi Sport
“factory” driver, Allan McNish, and the voice of Radio Le Mans, John Hindhaugh, talking
about the cars and the track.
Hugh Fletcher, National Digital Manager at Audi, commented, “Le Mans is a fantastic
race, steeped in history and Audi has enjoyed a successful involvement since our debut in
1999. This app is both informative and engaging for Audi and Le Mans fans who are now
able to interact with the Le Mans race in new, innovative and fun ways wherever they are.
The app and our work with Somo has enabled us to showcase our Brand to our customers
through a range of innovative products in mobile.”
Carl Uminski, Chief Operating Officer, Somo Ltd commented; "The strategy Somo
created for Audi in 2010 is now being executed and includes a state of the art mobile
web site and now this innovative Audi Le Mans mobile app. Audi has leveraged its
investment in the Le Mans race programme and brought its millions of fans onto the
circuit wherever they are. This is the power of mobile and Audi knows how to use it.”
Download the augmented reality trigger image here
(http://www.audi.co.uk/content/dam/audi/production/PDF/audi_ar.pdf).
The app is free to download and is available worldwide from the iOS App Store here
(http://itunes.apple.com/gb/app/audi-uks-guide-to-le-mans-2011/id440271443?mt=8) and
Android Market.
Datum: 13.06.2011 - 09:40 Uhr
Sprache: Deutsch
News-ID 30520
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Kategorie:
Automotive
Typ of Press Release: bitte
type of sending: Veröffentlichung
Date of sending: 11.06.2011
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